Soeishinsha Company

Background

Soeishinsha (創映新社) was a Japanese anime studio and production company. They were formed in 1984 as the parent company of Fairy Dust, but went on to directly produce anime through the mid-2000s.

1st Logo (June 21, 1986)

Visuals: The sequence opens with a flat black screen that is being cut through the middle by a white line. The line spreads, dividing the screen into three bars - black, white, and black - with a dark blue circle in the centre of the white bar. The circle spins three times, turning around on the final spin to show the Soeishinsha emblem - a white star emerging from three white rings. The black bars pull from frame, leaving a white background. A light beam is reflected off the star in the centre, ending with a subtle twinkle. The background fades from white to blue to black, making the white text "SOEISHINSHA CO. LTD." now visible. The sequence then fades to black.

Technique: Cel animation by A.P.P.P. Co. Ltd.

Audio: As the line cuts across the black screen, a synth "slice" sound effect plays. A synth twinkle sound plays as light hits the star in the Soeishinsha emblem.

Availability: Only appears before Project A-Ko and on all of the film's subsequent re-releases.

2nd Logo (May 21, 1987-June 20, 1988)

Visuals: Just the Soeishinsha emblem and company name in white on a blue background.

Technique: A still graphic.

Audio: None.

Availability: Seen on Project A-Ko 2 and Project A-Ko 3.

3rd Logo (October 7, 1989)

Visuals: The Soeishinsha emblem and company name appears as white text, overlaid above anime footage. Below it is an early text-only credit for Pony Canyon .

Technique: A still graphic.

Audio: None, aside from the anime's diegetic soundtrack.

Availability: Seen on Project A-Ko 4.

4th Logo (2002-2004)

Visuals: There is a black background. After a few seconds is white smoke that appears and forms a blurred version of the emblem that has next to it, "SOEISHINSHA" and the Japanese text on the top. The logo spins while leaving some smoke until it stops and brights, becoming light blue and without any blur.

Technique: CGI.

Audio: A MIDI triumphant fanfare with timpani bongs at the end.

Availability: Seen on Canaria.