Madhouse

Background

Madhouse Inc. (stylized as MADHOUSE) is a Japanese animation studio founded in 1972 by ex-Mushi Pro animators, including Masao Maruyama, Osamu Dezaki, Rintaro and Yoshiaki Kawajiri.

Logo (2000s- )

Visuals: Over a white background, there are the letters of the word "MAD" emerge from a white liquid pearl surface in reverse order, as the camera pans in close-up above the letters. The camera then spins into perspective, as the word "HOUSE" in a Bold Eurostile font emerges below and shines. A ripple effect appears and turns the background red, while the logo turns into plain white and stops zooming out.

Variants:

Film releases by the company have it start with the "MAD" text fully revealed.
A short version exists where the logo is already formed.
Stitch! has the logo still and further zoomed in.

Technique: CGI.

Audio: A saxophone that plays a descending melody repeated twice, and then an ascending three-note repeated seven times.

Availability:

It mostly appears on movies by the studio, including Redline, movies by Mamoru Hosoda including Wolf Children and Summer Wars, and recent prints of Satoshi Kon movies including Perfect Blue and Paprika.
The full-length version only appears on DVDs from their anime shows.
The still variant appears on the Disney collaboration series Stitch!.