Extra Strength Dexatrim

From the Audiovisual Identity Database, the motion graphics museum


Tag (1980)

Visuals:

  • Opening: There is a box of Extra Strength Dexatrim against a black background. The artwork of a capsule of the product pops out of the box and spins as the camera zooms in towards it. The capsule then stops spinning.
  • Closing: The animation is played in reverse. About a second later, the following text in white appears under the box:
    THE TIME RELEASE WAY
    TO LOSE WEIGHT.

Technique: Practical effects.

Audio: A male announcer's speech, which depends on the variant:

  • Opening: People are writing us about the Dexatrim diet plan, a remarkable time-release way to lose weight.
  • Closing: Proven effective in seven years of clinical testing, try Dexatrim, the time-release way to lose weight.

Availability: Seen on a commercial aired during 1980 promoting their product.

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