Kentucky Fried Chicken

Tag (August 2023-)

Visuals: Three white stripes slide down the screen on a red background. As the stripes go off-screen, some white "comets" swirl in and form a circle as the slogan "it's finger lickin' good" (quotations included) and a registered mark appear. White "sparkles" appear before the circle turns and wipes the slogan out, then spins and zooms out, revealing that it's the rim of a KFC bucket (white with red stripes and a picture of Colonel Sanders, KFC's mascot, on it). The bucket continues to zoom while spinning as a outline of a smartphone, split in 2 halves, appears (the first half appears while the bucket is moving, and the second half emerges after) and "Mobile ordering available at participating KFC locations only.", in a smaller font, fades in. "ORDER NOW ON THE APP" slides up word-by-word as the smartphone zooms out and shrinks. The bucket stops at the center and "Kentucky Fried Chicken" appears in the same fashion as "ORDER NOW ON THE APP". The words drop down before positioning themselves together.

Technique: 2D animation.

Audio: A crunching sound and a hip-hop-esque tune with people singing (for lack of a better term) the slogan.

Availability: Seen on newer KFC commercials, including the second Chicken Night $20 Fill-Up commercial.