BetMGM
From the Audiovisual Identity Database, the motion graphics museum
Compiled by
Compooper
Compooper
Background
BetMGM is an online sportsbook founded in 2018. It is owned by MGM Resorts International.
Tag (2021-)
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Early version
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Current version
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NHL version
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Visuals: A live-action shot of a lion roaring is seen. Afterwards, it fades to a black background. The BetMGM lion logo, along with the company name and the slogan "THE KING OF SPORTSBOOKS" fade in and slowly zoom up.
Variants:
- Starting in 2022, the logo was updated to include a brownish-gray background. The text is now completely gold. The formatting of the slogan was changed to "THE KING OF SPORTSBOOKS".
- There is a variant where the logo is shifted to the left (and also appears in horizontal form) to make room for a league partner logo (i.e. NHL). A disclaimer at the bottom reads "An Official Sports Betting Partner"
Technique: Live-action combined with computer editing effects.
Audio: Leo's MGM roar.
Availability: Can be seen on numerous commercials from the company. They can mostly be spotted during breaks for many cable sports networks. The commercials also appear as a YouTube ad once in a while.
