Recruit
2K-tan
Background
Recruit Holdings Co., Ltd. is a Japanese human resources company. It was originally founded in 1960 by Hiromasa Ezoe as a job advertisement company for university newspapers. It later expanded towards other areas including real estate and travel, often working in the publishing and advertising media industry. In 1988, a scandal involving the company caused the founder to resign and the company's shares being sold to the Daiei Group. In 2014, the company was listed on the Tokyo Stock Exchange. The company is known overseas for being the parent company of the US companies Indeed and Glassdoor, acquiring them in 2012 and 2018 respectively.
1st Tag (2001-2007)
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Visuals: On a blurry blue/white background, the blue "RECRUIT" logo in a blocky font is shown, with the text "FOLLOW YOUR HEART" above. Silhouettes of persons walking are shown in front of the "RECRUIT" logo and above the "FOLLOW YOUR HEART" slogan, with a fast-moving trail of silhouettes below, and another transparent silhouette near the left of the logo, moving slower and covering the "RE" part of the logo.
Technique: Computer animation.
Audio: A jazz double bass, along with an announcer saying "Recruit". The announcer varies with each commercial.
Availability: Seen on commercials for magazines like FromA, B-ing, Town Work and Zexy.
2nd Tag (2007-2012)
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Visuals: On a white background, a group of multicolored lines spread out while the Japanese slogan "まだ、ここにない、出会い。" is shown at the center. The lines vanish, and the Japanese text changes to the blue "RECRUIT" from before.
Variant: Sometimes, the logo appears with only the Recruit logo shown.
Technique: Computer animation.
Audio: A high-pitched ping sound, followed by an announcer saying "Recruit". The announcer varies with each commercial.
Audio Variant: Sometimes, the announcer would also say the slogan on-screen.
Availability: Seen on commercials for online services such as Suumo and Ponpare, and magazines such as Zexy and Jalan.
3rd Tag (2012-)
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Visuals: On a white background, the same slogan "まだ、ここにない、出会い。" is shown at the center. A multicolored group of lines appears from the left and curls, forming a lowercase "r" shape in the form of an arc. The "r" then turns into shiny blue and a shadow appears below it, with the slogan fading to the text "RECRUIT" in black next to the logo.
Variant: There's an extended version which often appears on longer (1 minute) commercials.
Technique: CGI.
Audio: A clapping sound, followed by an announcer saying "Recruit". The announcer varies with each commercial.
Audio Variant: On the extended variant, the announcer also says the slogan.
Availability: Seen on Recruit's own commercials like "Follow Your Heart". Most often appears on commercials for online services including Suumo, AirWork, Hot Pepper, Town Work, Rikunavi, and Jalan.
