Draft:Procter & Gamble

Credits

Descriptions by
Logoarto

Background

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1st Tag (1988-1992)

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Visuals: On a white background, "P&G" in blue is seen. A blue medallion flips in to the right side of the text, revealing a blue circle with 13 stars and the face of an old man facing leftwards. The logo shines.

Variants: An additional byline may be shown depending on the country:

• Japan: The byline "暮らしひろがる 世界の品質" is seen above the logo.
• Indonesia: The following is seen below the logo:

KUALITAS KELAS DUNIA
YANG MENYEMPURNAKAN HIDUP ANDA

• Malaysia: "Procter & Gamble" is seen below the logo.

Technique: CGI.

Audio: An announcer says the company name. On Japanese commercials, the announcer says "P&G desu" (P&G です). On Indonesian commercials, the announcer says "Dari P&G."

Availability: This was mainly seen on Asian commercials excluding China and Hong Kong.

• In Japan, this tag can be seen on Monogen Uni commercials.
• In Indonesia, this tag can be seen on Vicks and Rejoice commercials.

2nd Tag (1992-2001)

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Visuals: On a shady blue background, the P&G logo from before is seen, with "P&G" in a slanted serif font and in white and the medallion bearing no stars. Sparkles of light move downwards into the "&" of "P&G". The sparkles then exit the "&" and fly into the medallion, forming the stars inside it.

Bylines: Same as before.

Technique: CGI.

Audio: Same as before.

Availability: Like before, this was seen on Asian commercials for products such as Rejoice shampoo, Clearasil, Whisper, Vicks, among others.

3rd Tag (2013-2014)

Visuals:

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Audio:

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4th Tag (2014-)

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Visuals: A blue ball containing the P&G wordmark in white is seen over a white background or superimposed.

Variants:

• The ball may be seen shining.
• On some ads such as the "Thank You Mom" campaign ads, various P&G brand logos appear before the P&G logo itself. The P&G logo shines.

Technique:

Audio:

Availability:

5th Tag (2014-2019)

Visuals:

Technique:

Audio:

Availability:

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China and Hong Kong

1st Tag (1988)

2nd Tag (1994-1996)

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3rd Tag (1997-1998)

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Visuals: The P&G wordmark and emblem is seen over a white background, with the emblem/medallion bearing no stars. Sparkles fly into the emblem, forming the stars. A byline then fades in below.

Bylines:

• Hong Kong:
• Mainland China:

Indonesia

Japan

Philippines

Main article: Procter & Gamble Philippines

Taiwan

Tag (1996-1999?)

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Russia

Tag (1996-199?)

Visuals: On a murky blue background, a gold medallion with the world map on it is seen. The medallion flips to its other side, revealing the P&G corporate wordmark. "Procter&Gamble" in yellow and in the same font as the P&G wordmark fades in below. A spark of light appears on the "G" of "Gamble".

Technique: CGI.

Audio: A dreamy synthesized jingle accompanied by an announcer saying the company name.

Availability: Seen on Russian Pampers commercials from the time period.