Estrela

Background

Estrela (full name: Manufatura de Brinquedos Estrela S.A.) is a traditional Brazilian toy factory, founded by Siegfried Adler on June 27, 1937. The company establishes October 12 as the "Dia do Brinquedo Estrela" ("Estrela Toy's Day" in Portuguese). Estrela is well-known domestically for such original toy-lines and games as Susi, Super Massa, Eliana, and Pim Pam Pum. They have also distributed some international toy-lines like Lalaloopsy, Peppa Pig and Transformers (the latter up until Transformers: Cybertron).

The logo is a blue/white gradient four-pointed star surrounded by a solid red circle with a blue rectangle underneath the circle surrounding the company name.

1st Tag (1970-2001 (ending version); December 1996; December 1998 (opening version))

Visuals: Over a studio apartment at night with lights moving around, the current logo of the company is superimposed over a 12-line billboard where each line spins from the light-covered ambient to reveal what covers each line. Next to it are 13 blocks resembling TVs (6 of them have the logo with only the circle and four-pointed star intact; the other 7 have white screen). It cuts to the same scene but the 6 TVs in their point of view are visible. It cuts to the same scene but in it is a square-shaped door-like metallic construction object in its point of view, as all the lights that were moving around come together to light up the object revealing a golden-toned sun-like light turning a white background fading to the start of every commercial.

Ending Variant: Superimposed over the commercial, either the doll or the game (and its content) is seen in close-up (in some cases the camera moves to the close-up). After that, the current logo of the company fades in over a different position next to the title of each product and then shines. Starting in 1999, an URL appears underneath the logo.

Trivia: The ending version was also used when there is no open (before this: from 1970 to mid-1986, when the 35mm film effect was abolished thereafter and Scanimate changed to 2D computer animation at the same time, and continuing up until November 1996; and in all of 1997 and from January to November 1998; and in all of 1999 and all of 2000 and continuing up until mid-2001).

Technique: 2D computer animation. The ending version has the logo fade in plus the shining effect.

Audio: A moderate-tempo synth tune starting off with a synthesized glissando and then a chorus of children singing the company name and then three synth notes and what sounds like a man yelling the company name.

Audio Variant: The ending version has the ending theme of the commercial along with a voiceover saying "[PRODUCT NAME] da Estrela." that sometimes is in sync with the then-popular "ding" sound effect (the "very high F#" one) as the logo shines. Starting in July 2000, the voiceover continues by saying "O melhor da brincadeira." followed by the aforementioned "ding" sound effect.

Later Audio Variant: In late December 1998, it used a fast rock tune starting off with a powerful guitar note and then rock singers singing the company name twice.

Availability: Used at the start of commercials every December (excluding in December 1997). Examples are Leva Nenê, Cirandinha, Macaco Tremelique, Amiguinha, among others. The later audio variant can be found in the last commercials to use the tag, such as Chapeuzinho Surpresa, in late December 1998. The ending version appears at the end of all of the commercials from the company, such as Barbie, Aquaplay, Tippy, Moranguinho, Maximus, Colossus, Pégasus, Comandos em Ação, Cara a Cara, Ferrorama, Torremoto, Metralhágua, Chupetico, Quem Me Quer, Chuquinhas, Poeminha, Susi, among others.

2nd Tag (2001)

Logo: The ending version of the previous tag is used, but with the following changes: the current logo of the company slowly scrolls to the bottom-right corner of the screen and then stops. The logo then shines. The URL is seen at the bottom of the screen.

Technique: Computer animation.

Audio: The ending theme of the commercial along with a voiceover saying "[PRODUCT NAME] da Estrela. O melhor da brincadeira.", either followed by or with the "O melhor da brincadeira." preceded by the "ding" sound effect from the 1st tag.

Availability: Used at the end of all of the commercials from the company, such as Susi.

3rd Tag (2002-2004)

Visuals: On a blue background, the current logo of the company goes up (with only the star spinning) and then turns to the center (when the star stops spinning). It flashes to white and then fades to the start of every commercial.

Ending Variant: The entire animation is superimposed over the top-right corner of the screen. The logo stops after it's formed and then shines once. Starting in September 2003, after the shining, the animation from the opening version is recycled but this time it's only everything before it flashes to white.

Technique: 3D animation and CGI.

Audio: An analog "middle B" note that then slices, and the "high B" ding in the flashing, segueing into the opening theme of the commercial. A voiceover can be heard saying "Estrela apresenta..." at the start, though the voiceover was initially omitted.

Audio Variant: The ending version has the ending theme of the commercial along with a voiceover saying "[PRODUCT NAME] da Estrela." followed by the "high B" ding and then the voiceover continues by saying "O melhor da brincadeira."

Availability: The opening version is used at the start of commercials, such as Eliana, Susi, Moranguinho (not the 1980s doll of the company), among others. The ending version is used at the end of all the aforementioned media

4th Tag (2005-2006)

Visuals: On a white background, there is a red ball bouncing once to the center of the background. The ball slices in half and within it is a blue ball that appears to be sliced in half, and within them is another red ball that also appears to be sliced in half and within the other red ball is another blue ball that also appears to be sliced in half as well. The other blue ball reveals what looks like a carousel, and then everything moves up to reveal the same logo from before. Blue ripples can be seen and then red stripes wipe down. It flashes to white and then fades to the start of every commercial.

Ending Variant: Superimposed over the ending of the commercial, the logo is seen at the bottom of the screen with the URL below it, only fading in, and then shines once.

Technique: 3D animation.

Audio: A "wheel"-like sound as the ball bounces, bubbling sounds accompanying a dreamy synth pad, and the "high B" ding in the flashing, segueing into the opening theme of the commercial. It uses the same voiceover from before.

Audio Variants:

On the Susi commercials from the era, the ding is not heard and instead the opening theme of the commercial starts off by replacing it.
The ending version has the ending theme of the commercial along with a voiceover saying "[PRODUCT NAME] da Estrela." followed by the "high B" ding.

Availability: Used at the start of commercials, such as Susi.

5th Tag (2007)

Visuals: On a white background, the same logo from before (but in 3D this time) is seen: the logo pops down to the center and the rectangle and text move rotation to the center with slight fade-in. Red flowers can be seen and then four stripes (two blue and two red) wipe from the left and two more stripes (one blue and one red) wipe down. The logo (minus the rectangle) then rotates as the rectangle and text do the inverse animation but with slight fade-out instead of fading-in. The logo (minus the rectangle) opens in half and the next half reveals the start of every commercial with the stripes writing "70". The background all fades out.

Ending Variant: Classic products from the company are put into a jack-in-the-box (the face representing the red circle with the four-pointed star intact). The jack-in-the-box then closes to reveal the two halves that then close in one representing the same logo (but in 2D this time) as the blue number "7" in the Arial Rounded font draws in with "anos" writing in below in a blue script font. As all of the animation is finished, the logo shines.

Technique: 3D animation.

Audio: A rapid xylophone tingle and then a short version of it, followed by either the start of a synth-organ note segueing into the same instrument playing a tune accompanying the commercial or the opening theme of the commercial. It uses the same voiceover from before.

Audio Variant: The ending version has the ending theme of the commercial along with a voiceover saying "[PRODUCT NAME] da Estrela." followed by the audio from the actual logo along with the voiceover saying "A marca da primeira infância." and then the synth-organ note thereafter abruptly ending the audio followed by a new "ding" currently used by the company (a modernized version of the 1970s "G" ding).

Availability: Used at the start of commercials, such as Pim Pam Pum, Susi, among others.

6th Tag (2008-2010)

Visuals: On a white background, the same logo from before (minus the text) draws throughout until the logo is revealed (alongside the text) in 3D this time. The logo then shines with a four-lined shining effect.

Ending Variant: The logo just shines. Early commercials used the opening version at the end. The ending version also used at the start of unofficial videos from the company with this tag.

Technique: A mix of 2D and computer animation, plus the CGI shining.

Audio: Drawing sounds followed by the "ding" from the last tag. Early commercials used the 4th tag's music. It uses the same voiceover from before.

Audio Variant: The ending version has just the "ding" from the last tag. Early commercials used the audio from the 4th tag's ending version, this time without the "A marca da primeira infância" part.

Availability: Used at the start and end of commercials, such as Super Massa, Susi, Chuquinhas, Ferrorama, among others.

7th Tag (2011)

Visuals: Same as the 6th tag except after the logo draws there is a bubbly flaming transition, and then five new characters are added: a family of three (the oldest of the three siblings being a teenage girl with black hair in two buns wearing pink sports clothes and white bottoms; the middle being a pre-teenage blonde boy wearing eyeglasses and white clothes and blue shorts; and the youngest being a little girl with redhead in a tiara wearing red clothes and blue skirt) and their parents (the mother has pink hair and wears green clothes and bottoms, and the father has blue hair and wears a white-and-blue coat and blue jeans). The family pops up surrounding the logo (in 2D this time) as the logo shines.

Ending Variant: At the end of the commercials for Lalaloopsy and Susi, the animation starts right when the flaming transition starts. The opening version is used at the end of all other commercials (excluding Super Massa, Detetive, Super Jogo da Vida, and Flower Surprise).

Another Variant: At the start of commercials for Detetive and Super Jogo da Vida, the opening version has the text in an identically bolder font.

Alternate Variant: At the end of commercials for Super Massa, Detetive, Super Jogo da Vida, and Flower Surprise, there is an alternate variant of the ending version where the entire family walks and comes to join the logo, and only the flaming transition and the shining effect are visible and the logo is static as well.

Technique: 2D animation.

Audio: The 6th tag's audio plays, except the voiceover says "Família Estrela apresenta...". The ending version has either just the "ding" from the 5th tag at the end, or the full audio from the 6th tag (for the latter minus the voiceover).

Audio Trivia: The "ding" sound effect from the 5th tag is coincidentally also heard at one point at the end of the Super Jogo da Vida commercial succeeding the phone sound effect.

Audio Variant:

The alternate variant (like the ending version) has just the "ding" from the 4th tag at the end. On the commercials for Detetive and Super Jogo da Vida, the voiceover ends the commercials saying the slogan "Se é diversão, é da família." (exclusively created for the 6th tag) followed by the "ding" from the 4th tag.
- The FaçArte commercial has (using the opening version) the the voiceover saying the aforementioned slogan when the commercial ends followed by the aforementioned "ding" sound effect.

Availability: The opening version is used at the start of commercials for Super Massa, Detetive, Super Jogo da Vida, Flower Surprise, Lalaloopsy, and Susi; and at the start and end of commercials for FaçArte, Bibi e Peralta, Fofolete Sorvetinho, and Ickee Stikeez. The ending version is used at the end of the commercials for Lalaloopsy and Susi. The alternate version is used at the end of commercials for Super Massa, Detetive, Super Jogo da Vida, and Flower Surprise. It was said the opening version was rumored to also have appeared at the start of and the alternate version was rumored to also have appeared at the end of the commercial for Super Banco Imobiliário, but it's unknown if they appeared there.

8th Tag (2012-2013)

Visuals: On a white background, a red ball comes out of it and bounces twice. After that, the logo comes to normal with the circle and four-pointed star appearing and the rectangle sliding down and the text appearing letter-by-letter as the logo shines.

Ending Variant: The Estrela logo is seen under the "5" of the silver number "75" in the Arial Rounded font (whose top is held by balloons) with "anos" below. Seen at the end of commercials for Super Massa, Cupcake Surpresa, Carrossel, Giratron, Se Vira Eletrônico, Um Milhão na Mesa, Fofolete Dark Fashion and Boca Rica; and also appeared at the end of the 75th-anniversary institutional presentation.

Another Variant: At the end of the commercial for Zombie Zity, the opening version is superimposed over the commercial's end tag and is at the bottom-right corner of the screen with the URL below it.

Technique: CGI.

Audio: The classic Hanna-Barbera "BOING" sound plays twice followed by the "ding" from the 5th tag. The same voiceover says "Estrela apresenta..." (just like the 5th and 6th tags). On the 75th-anniversary institutional presentation, the voiceover is absent.

Audio Variant: The ending version has twinkling sounds that are carried from the end theme of the commercial, followed by the "ding" from the 5th tag. On the 75th-anniversary institutional presentation, the audio plays along with the end of the company's famous jingle ("Toda criança tem uma Estrela dentro do coração"; first used on October 12, 1987--the year Estrela celebrated its 50 years--).

Other Audio Variant:

On the second version of the Cupcake Surpresa commercial of 2012, just a different "ding" sound (the one currently used in the internet) when the logo shines.

Availability: The opening version is used at the start of commercials for Super Massa, Cupcake Surpresa, Carrossel, Giratron, Se Vira Eletrônico, Um Milhão na Mesa, Fofolete Dark Fashion and Zombie Zity; and also appeared on the 75th-anniversary institutional presentation. The opening version doesn't appear at the start of the commercial for Boca Rica. The ending version is used at the end of all the aforementioned media, whereas Zombie Zity used the superimposed version.

9th Tag (March-July 2013 (opening and ending versions); July 2014 (ending version); January 2014-January 2015 (Faz de Verdade videos))

Visuals: On a white background, there are three flowers. The flowers open as butterflies come out of them, revealing the logo. The logo shines.

Ending Variant: The Estrela logo slides to the left of the background as there are even more flowers that are all taking off in the wind. The logo shines.

Technique: CGI.

Audio: A 8-note harp plays, followed by a reverberated version of the "ding" from the 3rd and 4th tags. It uses the same voiceover from the 8th tag.

Audio Variant: The ending version has whooshes when the flowers wind, followed by the reverberated "ding".

Other Audio Variant: On the commercial for Brigaderia, the opening version uses the audio from the second version of the Cupcake Surpresa commercial of 2012.

Availability: The opening version is used at the start of commercials for Brigaderia, Lara Cresce Cabelo e Sofia Hair Studio, Pixy Punks, Faz de Verdade and the latter's videos (at least one of these videos use it at the end). The ending version is used at the end of all the aforementioned media (with the exception described above). The ending version makes a surprise appearance at the end of the commercial for Zic Zac.

10th Tag (July 2013-April 2014)

Visuals: What looks like the Banco Imobiliário game is seen and then the ending square turns to reveal the logo. The scene turns to reveal the complete logo that shines.

Ending Variant: The first half of the animation is cut.

Technique: CGI.

Audio: Game walking sounds, followed by the "ding" from the 8th tag. It uses the same voiceover from the 7th and 8th tags. On most of the commercials, the opening theme of the commercial is in sync with the entire audio. The ending version cuts the first half of the audio.

Availability: Used at the start and end of commercials for Magic Jinn, Vire a Mesa, Super Banco Imobiliário and Super Jogo da Vida.

Legacy: This is the final tag with voiceover.

11th Tag (April-December 2014)

Visuals: On a white background, a blue-and-white gift (tied with a red ribbon and a red bow) comes out of it and stamps the bottom and then stops. The gift unties and opens until the logo comes out of the gift until stopping at the center. The logo shines.

Ending Variant: The logo just shines (as with the 6th tag's ending version).

Technique: 3D animation.

Audio: Bounce sounds, followed by the "ding" from the 10th tag. For the first time in history there is no voiceover since the 3rd tag (the 3rd tag lacks voiceover at first).

Audio Variant: The ending version has just the "ding" from the 10th tag.

Availability: The opening version is used at the start of commercials for Super Massa, Pipiticos, Cupcake Surpresa, Meu Espelho Encantado, Peppa Pig, Fala Sério, Super Banco Imobiliário, Isa e Malu, O Show da Luna, Aquaplay, among others. The ending version is used at the end of all the aforementioned media.

12th Tag (2015-2016)

Visuals: On a white background, a red ink bottle comes out of it by dropping red color drops. The logo paints by clearing up until the full logo is revealed. The logo shines.

Ending Variant: Like the 11th tag, just the logo shining.

Technique: 2D computer animation.

Audio: A "woo" sound plays twice and then what sounds like a reversed comical falling sound plays, followed by the "ding" from the last tag. Sometimes, the opening theme of the commercial is in sync with the entire audio.

Audio Variant: The ending version has the audio from the 11th tag's ending version.

Availability: The opening version is used at the start of commercials for Super Massa, Cupcake Surpresa, Detetive, Peppa Pig, O Show da Luna, Elefantchim, Pipiticos, Aquaplay, among others. The ending version is used at the end of all the aforementioned media.

13th Tag (2017)

Visuals: On a blue background, the logo zooms out to fit the core of the number 0. The number 8 slides up and is next to the number 0. The word "anos" slides down. The logo shines.

Technique: Computer animation done using Microsoft PowerPoint.

Audio: The audio from the 11th tag's ending version.

Availability: Used at the end of commercials for Super Massa, Pipiticos, Masha e o Urso, Moranguinho, among others; and also of the 80th-anniversary institutional presentation.

14th Tag (2018-2020)

Visuals: The Estrela logo zooms in to the center of the background and then shines.

Technique: Computer animation.

Audio: The audio from the 11th tag's ending version.

Availability: Used at the end of commercials for Super Massa, O Show da Luna, Pogobol, Banco Imobiliário, among others.

15th Tag (2020-2021)

Visuals: Over a surface looking like a desk, a coloring book changes page-to-page with the logo drawing in until the logo is completely revealed. The logo then shines.

Ending Variant: The first half of the animation is cut. Also, the URL is seen underneath.

Technique: 2D animation.

Audio: Cartoony sounds and then twinkling sounds followed by either the reverberated "ding" from the 9th tag (as seen on Pogobol) or the "ding" from the 5th tag. On commercials such as the ones for action games, a new "ding" (sounding like a lower-pitched version of the "ding" from the 3rd tag) is used instead.

Audio Trivia: Starting with the 17th tag, the new "ding" is currently used in tandem both with the "ding" from the 5th tag and with the reverberated "ding" from the 9th tag.

Audio Variant: The ending version cuts the first half of the audio still retaining part of the cartoony sounds and the above "ding" sounds (in the options above). The voiceover from the 3rd tag's ending version is used, this time the "ding" is in sync with the "O melhor da brincadeira" part.

Availability: The opening version is used at the start of commercials for Super Massa, Pogobol, among others. The ending version is used at the end of all the aforementioned media.

16th Tag (2022)

Visuals: On a white background, four fishes (two blue and two red) swim around the Estrela logo. The logo draws as the fishes turn lines (similar to that of a DNA) (not unlike hourglass). The logo then twirls around to make room for the gold text "85" in the Arial Rounded font, as red and blue fireworks display.

Technique: 2D computer animation.

Audio: A string tremolo chord and then a held-out string note. Twinkling sounds play and then firework sounds as the fireworks display.

Availability: Used at the start and end of commercials for Falcon, Topo Gigio, among others; and also appeared on the 85th-anniversary institutional presentation.

17th Tag (2023-)

Visuals: A reworked version of the 12th tag: two raindrops (one red and one blue) drip to reveal the logo that completely dries out all the blank portions until the logo is completely revealed; the logo shines.

Ending Variant: The first half of the animation is cut.

Technique: 2D computer animation, plus the shining from the 15th tag.

Audio: The 15th tag's audio is in sync with the 12th tag's audio (for the latter, sans the "ding").

Audio Variant: The ending version has the 15th tag's audio only in sync. The voiceover from the 15th tag's ending version is used.

Availability: The opening version is used at the start of commercials for Super Massa, Pogobol, among others. The ending version is used at the end of all the aforementioned media.