Takara (Commercial Tags)

From the Audiovisual Identity Database, the motion graphics museum


1st Tag (1993-1998)

Visuals: On a black-dark teal gradient background, there is a lightly colored ring stretching and bending. The letters "TA" and "KA" briefly appear inside the ring before turning into a regular ring with "TAKARA" inside it, as the gradient fades to complete black.

Technique: Computer animation.

Audio: A child-like voice announcing the company name.

Availability: Seen on Japanese commercials for products by the company during this period.

2nd Tag (1998-2006)

Visuals: On a white background, there is a red Takara logo and a website URL below it. Dakko-Chan (which was the company's mascot) does an animation in the tag that depends on the commercial.

Technique: Computer animation.

Variant: On Japanese commercials for Koeda-Chan, the toy's titular character hops to the logo.

Audio: A different child-like voice announcing the company name.

Availability: Seen on Japanese commercials for products by the company during this period.

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