HeadOn
From the Audiovisual Identity Database, the motion graphics museum
Compiled by
Camenati
Camenati
Background
HeadOn is an American relief product brand owned by Miralus Healthcare. It was infamous for a 2006 commercial, which was noted for its repetition and lack of information.
Tag (2005-2007)
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Visuals:
- Opening: Against a gradient blue background with a tilted, thin white grid is the text "HEADON" with a black shadow effect and the trademark symbol above the "N". The latter word is shifted slightly downward while overlapping with the "D" in "HEAD".
- Closing: On the same background, the product's packaging with a shadow effect is shown next to the logo (in a smaller scale). Underneath the logo is the stacked text "Available without a prescription at retailers nationwide".
Variants:
- There exists a green background variant.
- There is another variant where it promotes the brand's availability at Walgreens. Here, "retailers nationwide", is replaced with the Walgreens logo inside a white box.
- Before Miralus Healthcase removed all factual information from the commercial, the tag had animation. In this version, the gradient background has near synonymous shades of blue, the shadows are more transparent and longer, and "Headache Relief" in a stretched effect is placed below "HEAD". The logo quickly zooms in before stopping before zooming out, transforming into the physical product.
- On one commercial involving speech bubbles, the logo has a transparent shadow effect and is against a background similar to the early variant with a less detailed grid. The logo in this endtag is similar in size to the opening visuals, only for the text "Available without a prescription at retailers nationwide" in white to appear below it.
Technique:
- None for most of the variants.
- 2D computer animation for the early variant.
Audio: A woman reading the text on the screen. For the closing visuals, "is" is added after the company name.
Audio Variant: On a commercial featuring a chorus, said group chants the brand name.
Availability: It appears on their infamous "Apply Directly to the Forehead" commercials, in addition to other commercials involving a chorus, a customer speaking about their products, and speech bubbles.
