Arby's

From the Audiovisual Identity Database, the motion graphics museum



1st Tag (2014-2023)

Visuals: The current Arby's logo (a red cowboy hat with "Arby's" on it) appears on a white background. The slogan

WE
HAVE
THE
MEATS

appears next to it after a few seconds. Information regarding the menu item(s)/deal being advertised is usually shown below.

Technique: 2D digital animation.

Audio: A trap beat with horns, known as "Burial" by Yogi & Skrillex, along with actor Ving Rhames saying "Arby's. We have the meats."

Availability: Seen on Arby's commercials, including the Fire-Roasted Philly Sandwich Fresh commercial.

2nd Tag (2023-)

Visuals: Superimposed over a shot of the menu item(s) being advertised, "Arby's" is shown in a outlined smartphone with "Order Ahead" next to it. The phone shakes. Then, "Order Ahead" disappears by sliding into the phone, which slides to the center. The phone then becomes a cowboy hat, forming the Arby's logo. Like before, information regarding the advertised item(s)/deal is shown below.

Variant: Earlier commercials just use the already-formed Arby's logo.

Technique: 2D digital animation.

Audio: Same as before.

Availability: Seen on newer Arby's commercials, including the Arby's Cheesesteak Put It Back commercial.

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