Neo Geo (Commercial Tags)

From the Audiovisual Identity Database, the motion graphics museum


1st Tag (April 26, 1990-1997?)

Visuals: On textured gray background, the SNK logo is seen at the bottom of the screen in 3D. A black "NEO GEO" ball (the text in a pointy font with the "O"s replaced by the half-octagons from the Neo Geo CD logos, with "NEO" in yellow and "GEO" in sky blue) bounces into the frame from the left side, and bounces on the SNK logo letter-by-letter. As this happens, the tagline "The Future Is Now" wipes in above the SNK logo. When it is finished, the ball drops to the bottom to reappear from the top, now bigger, and lands on the SNK tagline and text, resulting in them bouncing down and back like a trampoline, before settling into place.

Variants:

  • An early version has the Neo Geo ball at the top of the screen at the top, followed by the SNK logo wiping in letter-by-letter by long trails.
  • Usually, the tag would be sped-up, with the audio being abridged.
  • A still version exists.

Technique: CGI.

Audio: A three-note (G-F-E) xylophone chime, a male announcer saying the SNK name, and finally a bouncing noise when the ball bounces onto the SNK logo.

Availability: Seen on Japanese commercials for games for the system during this period.

2nd Tag (1990s)

Visuals: On a wood-esque yellow background, a red circle is seen with the black number 100 (with the "0"'s holes being the half-octagons, minus the faces, from the previous tag) at the top, and the Neo Geo logo at the bottom. The text "THE 100MEGA SHOCK!" in white flips into the screen from the right and hits the circle, causing the screen to flash and shake for a bit. The "0"'s holes morph a la TV static before the faces appear on the half-octagons, with five sharp triangles appearing above them.

Technique: Computer animation.

Audio: A different male announcer exclaiming "Hyaku-Mega Shock! Neo Geo!"

Availability: Seen only on Japanese commercials for games for the system whose ROM sizes are larger than 100 megabytes.

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