Cecile Co., Ltd.

Credits

Compiled by
2K-tan

Background

Cecile Co., Ltd. is a Japanese fashion sales company operating under the Nifty (Nojima) umbrella.

1st Logo (1984-1986)

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Visuals: A purplish-reddish circle is shown on a white background. Two arcs carve out from the circle, making a "C"-style shape. The formed logo then zooms out, as the text "Cécile co., ltd." appears below, with the telephone number info in black below it. Above is the company's slogan, "Il offre sa confiance et son amour.", in black serif.

Variants:

• There exists a superimposed variant with the animation playing before it fades into the white background. The logo is also zoomed further back.
• In one commercial, the logo is tinted in blue and there are two people posing as the arcs before these wipe in.

Technique: 2D animation.

Audio: A piano note with women singing "Cecile", following another piano note with a quiet keyboard arpeggio and a male announcer saying "Il offre sa confiance et son amour".

Audio Variants: Occasionally the second part would be omitted, leaving just the "Cecile" part.

Availability: Seen on early Cecile commercials from the 1980s.

Legacy: The jingle is widely remembered by Japanese residents of the era.

2nd Logo (1986-1987)

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Visuals: Starts with a blue gradient background. Two arcs, one light blue and one pink, come out from the sides, while a red sphere zooms in at the center. The arcs move and form a diagonal oval, before these swirl into the "C" shape of the circular Cecile logo as the red sphere turns into plain purple and the background turns white. The text "Cécile co., ltd." and the slogan "Il offre sa confiance et son amour." rise up between the forming logo. The result is nearly the same as the former logo, without the telephone number.

Variants: Another version has a blue/purple gradient background which zooms out into the circle as the arcs carve out from the bottom. The texts then rise up as normal.

Technique: 2D animation.

Audio: Same as before.

Availability: Seen on Cecile commercials from 1986-1987.

3rd Logo (1988-1994, 2003-2004)

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Visuals: Just the still Cecile logo, mostly in purplish-reddish over a white background, or in white over a blue background.

Variants:

• There exists animated variants of the blue/white logo. One has the logo flipping in and the text rising up; another has the whole logo zoom in.
• There exists an animated variant of the white/purplish-reddish with the text initially appearing and the logo rising up.
• Another animated variant has the logo zoom in superimposed on the ending frame of the commercial, before it fades into the white background.
• There exists a variant that uses the blue logo on a black background.
• There exists a superimposed variant of the blue/white logo.
• In commercials from 2003-2004, the URL was added below the logo.

Technique: None, though simple animation is used for the variants.

Audio:

• 1988-1994: Same as before. In some commercials, it is shortened leaving just the "Cecile" part.
• 2003-2004: The "Cecile" part from the original jingle, followed by a re-designed chime with a different "Il offre sa confiance et son amour" male announcer.

Availability: Seen on Cecile commercials from the time period. The company had a hiatus of making commercials during 1994-2003, so no logos were used back then.

4th Logo (1989)

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Visuals: Over a shot of a skyline at night, the circle "C" logo comes in flying out into perspective and places. Then the "Cécile co., ltd." text in white fades in below it.

Variants: There exists a shortened variant.

Technique: CGI.

Audio: Same as the 1st logo.

Availability: Seen on a Cecile commercial from 1989.

5th Logo (1990-1991)

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Visuals: On a white background, a bright circle is revealed with a shadow behind, with the "Cécile co., ltd." text below. The two "C" arcs carve out from the circle as it turns purplish-reddish, and it turns into the plain logo.

Technique: 2D computer animation.

Audio: Same as the 1st logo.

Availability: Seen on Cecile commercials from 1990-1991.

6th Logo (1991)

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Visuals: On a blue starfield background, two yellow comets appear from the corner and shoot into the form of C's, like in the Cecile logo. Then the circular logo fades in 3D gold with the text "Cécile co., ltd." as sparkles appear behind the logo.

Technique: Computer animation.

Audio: Same as the 1st logo.

Availability: Seen on a few Cecile commercials from 1991.

7th Logo (2010s)

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Visuals: The text "CECILE" in a rounded font is shown over a white spotlight background. Multiple apparel and furniture items then appear around the screen.

Technique: Simple animation.

Audio: A reinterpreted version of the "Cecile" voice jingle.

Availability: Seen on Cecile commercials from the 2010s.