IGA

Credits

Descriptions by
2K-tan

Video captures courtesy of
Digital Hyper Studios

Background

Founded in 1926 as the Independent Grocers Alliance in Chicago, Illinois, IGA is a corporation that currently acts as a franchise of grocery stores in more than 40 countries. Unlike most chain stores, IGA stores are independently owned, and stores may choose to have separate branding.

Currently, most IGA stores of the United States operate in the territories of South Carolina, North Carolina and Kentucky. In other countries, IGA stores are often managed under one single company. In Canada, most IGA stores are managed by Sobeys; in Australia, Metcash is the owner of IGA stores. IGA is also one of the major supermarket brands of Australia, with Woolworth's, Coles, and Aldi being its main competitors.

Tag (2011-201?)

• 

  Opening

• 

  Closing

Visuals:

• Opening: Near a replica of an IGA store, there's a man with curly brown hair, a green shirt with the red IGA oval logo on it, blue jeans, and big gray/red shoes, holding a paper bag of groceries with the IGA logo printed on it. The man begins tapping his foot to the beat, with his left hand pointing to the left. He smiles to the camera, and begins singing "You're gonna get guaranteed low prices, IGA!". At one point, he changes his hand gesture to a palm pointing down, signaling IGA's low prices. When he starts singing the company name, he points his left hand at the IGA paper bag and smiles at the camera again.
• Closing: On a different shot of the IGA store replica, the same man appears pushing a shopping cart with the IGA logo on the sides, with two paper bags inside it. After moving briefly, he begins singing part of the lyrics from before while looking at the camera, moving the cart slightly. At the end, the man smiles at the camera.

Variants: On most commercials, the closing tag has a blue border at the right with the text "igaguy.com" in a typewriter-like font placed vertically.

Technique: CGI animated by Digital Hyper Studios.

Audio: A piano and flute jingle, with a man singing "You're gonna get guaranteed low prices, IGA!". The closing tag has the "You're gonna get..." part cut out.

Availability: Both tags were seen on IGA monthly sale commercials broadcasted on local stations from South Carolina, North Carolina, and Kentucky during the early-to-mid 2010s.