MyPillow.com

Background

My Pillow, Inc. (stylized as MyPillow) is an American pillow-manufacturing company based in Chaska, Minnesota. The company was founded in 2009 by Mike Lindell, who invented and patented My Pillow, an open-cell, poly-foam pillow design. From 2004 to 2009, My Pillows were sold through Lindell's Night Moves Minnesota, LLC, and have been sold through My Pillow, Inc. since 2009. My Pillow has sold over 41 million pillows, due mostly to TV infomercials. The company started with five employees in 2004 and had 1,500 employees by 2017. In April 2016, a class action lawsuit was proposed for the pillows being falsely advertised, among the complaints being that Lindell is marketed as a "Sleep Expert," despite having no board certification or special training in sleep medicine. The Better Business Bureau received 220 complaints regarding the company from 2013 to 2016. On November 1, 2016, My Pillow agreed to pay $1 million ($995,000 in civil penalties and $100,000 to California charities benefiting homeless persons and victims of domestic violence) to settle a false advertising lawsuit brought in Alameda County Superior Court by Alameda County and eight other California counties. The lawsuit challenged the company's marketing claims. This included claims without proof that its products could help people with fibromyalgia, restless leg syndrome and sleep apnea. In the past, the company had published testimonials claiming its products could ease symptoms of cerebral palsy, acid reflux and menopause. As part of the settlement, the company was banned "from making claims in California that its pillows can cure or treat diseases and their symptoms without a human trial to back up the statements." "In addition, My Pillow must stop promoting itself as the 'official pillow' of the National Sleep Foundation because it failed to disclose its financial connection with the foundation to consumers." Lindell himself has become controversial due to his promotion of the toxic plant extract oleandrin as an alternative medicine cure for COVID-19 and for his significant role in supporting and financing Donald Trump's attempts to overturn the 2020 election results.

1st Logo (2009-)

Visuals: On the final screen of the info commercial is the MyPillow logo (the text MyPillow in a cursive blue font} along with a phone number and website link.

Variant: Sometimes the silver text "PREMIUM" will also be seen.

Technique: A still, digital graphic.

Audio: A barbershop quartet singing "For the best night sleep in the whole wide world visit MyPillow.com"

Availability: Can be seen on loads of their commercials.

Legacy: Like Stanley Steemer and The General, this logo is known for its classic jingle.