Transport Accident Commission

Credits

Compiled by
Camenati

Background

The Transport Accident Commission (or TAC for short) is a Victoria-based compulsory third party (CTP) insurer for road accidents that was formed on January 1, 1987 under the Transport Accident Act 1986. They are best known for their driving public service announcements, which puts emphasis on the dangers and disasterous side effects of practices such as speeding and drunk driving.

1st Logo (December 10, 1989-)

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Visuals: On a black background, a few rows of text notifying viewers of the consequences of driving are displayed on top of a stylised "TAC". The "A" is a delta with one of its sides in grey.

Variants:

• Depending on the advert, the slogan may change to warn viewers about specific offences. The following have been seen throughout the endtag's use:
  • "If you drink, then drive, you're a bloody idiot"
  • "Don't fool yourself, speed kills."
  • "It's in your hands, concentrate or kill."
  • "Belt up, or suffer the pain."
  • "Take a break, fatigue kills."
  • "Country people die on country roads."
  • "10 kph less will save lives."
  • "Drink, drive, bloody idiot."
  • "Motorcycle riders. Assume the worst in all traffic."
  • "If you don't trust the driver, don't get in."
  • "Speed kills."
  • "Fatigue kills."
  • "It's 46 too many."
  • "Dec 1989 - Dec 1999"
  • "Make sure you're right to drive."
  • "Don't push fatigue. Pull over."
  • "What's between you and the operating theatre?"
  • "Distracted drivers are dangerous."
  • "Put yourself in their shoes."
  • "Wipe off 5."
  • "A 15 minute powernap could save your life."
  • "If you drive on drugs, you're out of your mind."
  • "On the phone? Get off the road."
  • "Slow down."
  • "We'll catch you before someone gets hurt."
  • "Only a little bit over? You bloody idiot."
  • "Slow down. Please."
  • "It's up to you to reduce the risks."
  • "Everybody hurts when you speed."
  • "Belt up, or suffer the pain."
  • "Get through the red together."
  • "Choose a car that could save your life."
  • "Make every drive a good example."
  • "Police out in force. Now around country Victoria."
  • "Rethink speed."
  • "The party's over."
  • "Drinking. Driving. They're Better Apart."
  • "Think of us before you drive."
  • "Think of us before you drink."
  • "Think of us before you speed."
  • "Think of us before you text."
  • "Safety barriers save lives."
  • "Drivers, give the space to ride safe."
  • "When you're on your phone, you're driving blind."
  • "More drug tests. More places. More often."
  • "Seatbelts. What's stopping you?"
  • "The lucky ones get caught."
  • "Don't be tempted by your phone when driving."
  • "Turn on Do Not Disturb While Driving today."
  • "Band Together. A reminder we all have someone to drive safely for."
  • "The roads belong to all of us."
  • "Drive safely for everyone."
  • "It is now law to give cyclists the space to ride safely."
  • "Visit tac.vic.gov.au/nightdriving to learn more."
  • "Protect your entire body on every ride."
• The size of the logo may vary.
• Sometimes, the logo may be positioned underneath the slogan rather than on the bottom of the screen.
• Most of the time, the logo is paired with the Victoria State Government logo, the latter of which is usually on the bottom right in the 2000s.
  • In the 2010s, both logos are next to each other.
  • Likewise, Spokes' logo may be seen alongside TAC's.
• Sometimes, Spokes' website link is underneath TAC's logo.
• On some adverts, How Safe is Your Car's website link is provided on top of the TAC logo.
• On "The Good Driver", "Wipe off 5." is on the same row as the TAC logo.
• On "What Matters Most", "40 YEARS OF SEATBELTS" in a stacked format is placed in the centre. The slogan is on the bottom of the screen alongside the TAC and Victoria State Government logos.
• On the "Fathers Day 2014" advert, the TAC logo is next to the slogan on the centre of the screen.
• On a few adverts such as "Road to Zero", the company's full name in a stacked format appears on the right of the logo.
• On "Think of the ones beside you", the logo is black.
• Sometimes, the text fades in first, followed by the logo(s).
• On "Post-Mortem", "Wipe off 5." a red windscreen wipes behind the text from the right.
• Some ads such as "Big Hit" have both the text and logo(s) deblur simultaneously.
• On "Results", the text slowly zooms in.

Technique: Mostly a still image. Otherwise, some variants use 2D computer animation.

Audio: The end tail of the advert.

Availability:

• Seen on many Australian road safety PSAs from the 1990s to the present.
• It made its debut on TAC's first advert, "Girlfriend".
• The Victoria State Government variant was first used in 1999 on "The Hidden Toll" and became more common in the 2000s and 2010s.

Legacy: One of the slogans displayed in this endtag, "If you drink, then drive, you're a bloody idiot", has gone on to become an iconic catchphrase throughout Australia. It would find itself in other PSAs from foreign countries such as Canada and New Zealand.

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Variants:

• On the 2009 "Everybody Hurts" advert, there is no slogan at the end, just the TAC and Victoria State Government logos on the bottom right.
• On "Signs", the logo is on a billboard.
• On the workers' stories adverts, the slogan is in a dodger blue box.
• On "A Trial Before The King", the logo appears underneath "BROUGHT TO YOU BY" and to the left of the Village Cinemas logo. Both logos are divided by a vertical bar.

Technique: A still, computerized graphic.

Audio: The end tail of the advert.

Availability: It made less appearances as the regular variants. The first instance of this variant was on "Double Bus" and was later seen on some short film themed adverts such as "A Trial Before the King" and the 2009 "Everybody Hurts" ad.

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Visuals: "TOWARDS ZERO", in a thin font and with the latter word inside two dodger blue outlined semicircles, is next to the TAC logo.

Variants:

• Sometimes, no slogan is present.
• On the "Meet Graham" adverts, the website link to said campaign is added underneath.
• On "Rethink Speed", the logo is next to the slogan.
• On "Then and now, the evolution of road safety", a rounded searchbar is added on the bottom of the screen, which contains "TOWARDS ZERO".
• On AFL Victoria adverts, said company's logo appears next to the TAC logo.

Technique: A still, computerized graphic.

Audio: The end tail of the advert.

Availability: This was the main variant used from 2015 to 2020. It first appeared on "Alcohol Interlocks" and was later seen on several AFL Victoria-partnered adverts such as the "Zero Jumper Presentation" campaign as well as "Meet Graham". Its last appearances were on two Dyson Road safety adverts.

2nd Logo (1999-2001)

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Visuals: On a black background, the slogan fades in on top of a "P". Following this are the letters "HEL" fading in on the left and the TAC logo from before on the right and rotated 90 degrees counterclockwise.

Variant: "15 Years Old" has a different animation sequence: the slogan "Are you roadworthy?" slowly zooms in before suddenly speeding up. It zooms out at the same fast speed before stopping in the centre. Underneath, "L" pops in, followed by "H", "E", "P", and the TAC logo.

Technique: 2D animation.

Audio: The end tail of the advert.

Availability: Only known to appear on two adverts: "HELP" and "15 Years Old".

3rd Logo (2003)

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Visuals: On a black background, the slogan "THE WAY WE DRIVE IS KILLING VICTORIANS." in a stacked format is positioned on the top left section of the screen. On the bottom right, the TAC logo with the "A"'s grey stripe in a lighter shade is on the left of a horizontal red bar hanging on said section.

Technique: A still graphic.

Audio: The end tail of the advert.

Availability: Only seen on the "Shark" advert.