Lenta
From the Audiovisual Identity Database, the motion graphics museum
Background
Lenta (English: Ribbon, Cyrilic: Лента) is a Russian hypermarket chain, located in Saint-Peterburg.
1st Logo (2011-2021)
Visuals: On a yellow background, a blue ribbon with "ЛЕНТА" and a sunflower on it, slides in from the left.
Technique: Computer animation.
Audio: A group of women singing the company name.
Availability: Seen on commercials from Lenta.
2nd Logo (2021-2022)
Visuals: On a blue background, there is an abstract sunflower with the word "лента", in white, next to it.
Variants:
- On the discount holiday commercials, there is the text "Праздник скидок!" (Discount holiday!) below.
- In many commercials, the logo is in a semicircle in the upper-left corner with a product next to it.
Technique: A digital graphic.
Audio: The opening theme of the commercial.
Availability: Same as before.