From the Audiovisual Identity Database, the motion graphics museum


Lenta (also known as Ribbon in English) is a russian hypermarket chain, located in Saint-Peterburg.

1st Logo (2011-2021)

Visuals: On a yellow background, a blue ribbon with "ЛЕНТА" and a sunflower on it, slides in from the left.

Technique: Computer animation.

Audio: Females singing the company name.

Availability: Seen on some commercials from Lenta.

2nd Logo (2021-2022)

Visuals: On a blue background, there is an abstract sunflower with "лента" next to it.


  • On the discount holiday commercials, there is the text "Праздник скидок!" (Discount holiday!) below.
  • In many commercials, the logo is in a semicircle in the upper-left corner with a product next to it.

Technique: None.

Audio: The opening theme of the commercial.

Availability: Same as before.

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