Lenta
From the Audiovisual Identity Database, the motion graphics museum
Background
Lenta (also known as Ribbon in English) is a russian hypermarket chain, located in Saint-Peterburg.
1st Logo (2011-2021)
Visuals: On a yellow background, a blue ribbon with "ЛЕНТА" and a sunflower on it, slides in from the left.
Technique: Computer animation.
Audio: Females singing the company name.
Availability: Seen on some commercials from Lenta.
2nd Logo (2021-2022)
Visuals: On a blue background, there is an abstract sunflower with "лента" next to it.
Variants:
- On the discount holiday commercials, there is the text "Праздник скидок!" (Discount holiday!) below.
- In many commercials, the logo is in a semicircle in the upper-left corner with a product next to it.
Technique: None.
Audio: The opening theme of the commercial.
Availability: Same as before.