Cadbury

Background

Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Buckinghamshire, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.

Cadbury was founded in 1824, in Birmingham, England, by John Cadbury (1801-1889), a Quaker who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced by George Jr in 1905, used a higher proportion of milk in the recipe than rival products. By 1914, it was the company's best-selling product. Successive members of the Cadbury family have made innovations with chocolate products. Cadbury, Rowntree's and Fry's, were the big three British confectionery manufacturers throughout much of the 19th and 20th centuries.

Cadbury was granted its first royal warrant from Queen Victoria in 1854. It held a royal warrant from Elizabeth II from 1955 to 2022. Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in 1969, known as Cadbury Schweppes until 2008, when the American beverage business was split as Dr Pepper Snapple Group; the rights ownership of the Schweppes brand had already differed between various countries since 2006. In 1992, chairman of the company for 24 years, Sir Adrian Cadbury, produced the Cadbury Report, a code of best practice which served as a basis for reform of corporate governance around the world. Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the index's 1984 inception until the company was bought by Kraft Foods Inc. in 2010.

1st Logo (2008)

Visuals: At the end of each commercial is the text "HERE TODAY, GOO TOMORROW", and under it, the URL says "cremeegg.com".

Technique: Depends on the commercial.

Audio: The ending theme of the commercial.

Availability: Only seen on a compilation of commercials, which is called "Here Today, Goo Tomorrow".