FanDuel

From the Audiovisual Identity Database, the motion graphics museum


Background

FanDuel is an online gambling company from the United States. Founded in 2009, they are known for being one of the first of its kind to create a fantasy sports system with real-life prizes. FanDuel is 18% owned by the Fox Corporation.

Tag (2022-)

Visuals: Over a moving blue gradient, there is the FanDuel symbol rotate around the Z axis while zooming up to the camera. Three ripples appear behind the symbol as this occurs. The symbol then moves away from the camera, and "FANDUEL" appears. The symbol and the logo cast a shadow along the background, as if they were protruding out of it.

Variants:

  • Usually, the slogan "MAKE EVERY MOMENT MORE" appears below. However, the text can also be modified to read the product being advertised in the commercial.
  • The tag can also contain "Official Sportsbook Partner of the NBA" or "OFFICIAL PARTNER OF THE NFL" tags, with the respective league's logo appearing to the left or right of the FanDuel logo.
  • For FanDuel Casino, a version with a purple gradient appears instead.

Technique: CGI by Interbrand.

Audio: Two heartbeats, which repeat after a whooshing sound. The tag is usually accompanied with an announcer saying "FanDuel, make every moment more." Composed by YouTooCanWoo.

Availability: This appeared in many of FanDuel's commercials starting in the fall of 2022.

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