Motorola (Sponsor Bumpers)
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Back to the Past!
1st Bumper (2004)
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Visuals: At the end of each sponsorship ident, the video clip zooms out to reveal the Motorola V600 phone on the left side. On the right side is the Motorola logo with the "V600" text folds in, and the 2002 ITV Movies logo with the smaller "SPONSORS OF" text above. The phone closes to reveal the back of the phone and rotates to the reveal of the front of the phone. All of them takes place on a city background with a blue tint.
Technique: 2D animation.
Audio: The ending theme of the sponsorship bumper, accompanied by the voiceover says "Motorola V600. Sponsors ITV Movies." and ends with the "Hello Moto" voice.
Availability: Was seen before and after ITV Movies.
2nd Bumper (2004)
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Visuals: At the end of each sponsorship ident, the video clip zooms out to reveal the Motorola V80 phone on the left side. On the right side is the Motorola logo with the "V80" text folds in, and the 2002 ITV Movies logo with the smaller "SPONSORS OF" text above. The V80 phone closes. All of them takes place on the same city background, but orange with sunset.
Technique: 2D animation.
Audio: The ending theme of the sponsorship bumper, accompanied by the voiceover says "Motorola V80. Sponsors ITV Movies." and ends with the "Hello Moto" voice.
Availability: Was seen before and after ITV Movies.
3rd Bumper (2004-2007)
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Visuals: At the end of the sponsor idents, the video clip zooms out to reveal the Motorola V545 phone. The other 3 phones appear behind the phone. The phones turing to the side, then into the circular motion. The Motorola logo fades in as the Flip Phones closes. Each model number appears above each phone model as the phones rotate. The text reads: "the original flip phones since 1989" and the 2002 ITV Movies logo fades in below the phones. The phones rotate to reveal the front of each phone. All of them takes place on a background of a visual city night view.
Variants:
- At the end of the November 10, 2004 UK airing of About A Boy (2002) on ITV1, it fades to the closing variant of the 2002 ITV Movie Premieres ident.
- At the end of the December 25, 2007 UK airing of The Polar Express (2004) on ITV1, it fades to the opening frame of the 2006 ITV1 Movie Premieres ident for a split second before it starts normally.
Technique: 2D animation.
Audio: The ending theme of the sponsorship bumper, accompanied by the voiceover says "Motorola Flip Phones. Sponsors ITV Movies." and ends with the "Hello Moto" voice.
Audio Variant: At the beginning of the April 1, 2006 UK airing of The Scorpion King (2002) on ITV1, the beginning of the John Williams fanfare from the Universal logo plays as the sponsorship ident finishes fading out, before going into the said logo.
Availability: Was seen before and after ITV Movies.
- It makes a surprise appearance on the April 1, 2006 UK airing of The Scorpion King (2002) on ITV1, alongside the 2002 ITV Movie Premieres ident (which is also the final appearance prior to the 2006 ITV1 rebrand).
- It also makes a surprise appearance on the December 25, 2007 UK airing of The Polar Express (2004) on ITV1.
