Colombina

From the Audiovisual Identity Database, the motion graphics museum

Background

Colombina is an Colombian candy, cookie and cracker manufacturing company. The company has operations around the South American continent including Venezuela, Ecuador and Argentina. Among their most popular products include the Bon Bon Bum brand of lollipops, the Crackeñas crackers, the Robin Hood icecream bars, and the Nucita chocolate/vanilla spread.

1st Logo (2005-2012)

Visuals: Over a night sky background, the logo starts with some pixie dust. They fly up and form the Colombina moon icon zoomimg out on a blue ribbon and red diamond symbol. The ribbon moves as the name wipes in as some pixie dust forms on it. Some clouds are seen on the bottom left and right, which moves away.

Variants: Two short versions exist. One starts when the icon zooms and the clouds move slower, while one starts when the icon is formed.

Technique: The pixie dust, icon, moving ribbon and clouds. [possible misuse]

Audio: A synth pad along with a 3-note bubbly synth jingle. Sometimes a choir sings "Infinito!".

Availability: Seen on commercials from the time frame.

2nd Logo (2012- 2013)

Visuals: On a night sky background as before, the same blue ribbon and the red diamond symbol goes to the ribbon, the slogan zooms out of the screen.

Audio: Same as before. Sometimes the announcer says ''El sabor es infinito'', in a few commercials.

Availability: Only seen on two commercials from the company in 2012 and 2013.

3rd Logo (2012-2021)

Visuals: Similar in concept to the first logo. On a background with 3D clouds, the ribbon bar wipes in while the icon spins in. The name wipes in along with the ribbon. The red diamond zooms in as a shooting cloud forms the slogan. Finally, the diamond-shaped dot in the "I" shines.

Variant: An English version was spotted.

Audio: The end of the choir, followed by a 4-note jingle matching the choir. An announcer is heard in Spanish and English (for the English variant).

Availability: Seen on any new commercials made by them.

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