LG Electronics

From the Audiovisual Identity Database, the motion graphics museum

For LG's mobile phone boot screens, see here.


GoldStar

Tag (1992, Poland)

Visuals: Superimposed into the bottom of the screen, the GoldStar logomark appears in shining golden, with the letters then appearing one-by-one. Below the logo, "KUCHNIE MIKROFALOWE" fades in black.

Technique: CGI chroma-keyed into the commercial.

Audio: The closing audio of the commercial.

Availability: It was seen on a Polish TV ad.

GoldStar LG Electronics

Tag (1995)

Visuals: The GoldStar and LG Electronics logos are shown over a white/red rectangle at the top-left corner, the GoldStar logo being on the upper half and the LG Electronics wordmark at the lower half.

Technique: A still digital graphic.

Audio: The closing audio of the commercial.

Availability: Was spotted in a commercial for the Symphony computer line in Hong Kong.

LG Electronics

1st Logo (1995, South Korea)


Visuals: On a black starry background, there is a red circle. A white line then forms, followed with sparks from the top to the bottom in the circle, and then the line turns direction to the right a little to form an "L". Then another line forms across the red circle and stops in a quarter away from crossing the entire circle to turn left a little, forming a "G". A little dot in the left top corner inside the G forms. The product is a face lookalike. The completed logo then zooms in to the screen, in which the "L" covers the entire screen with white until zooming back out with the red circle, now in a middle top position. After the face is zoomed back inside the red circle, a white blurry circle then appears behind the logo and zooms in, covering the entire background except for the logo. Then the grey text "엘지" slides down from the logo, eventually rotating forward and stopping at a point to reveal "LG" (in Helvetica Black).

Variant: An extended variant exists.

Technique: 2D animation.

Audio: A synthesized tune, later accompanied by an announcer, and drum beats when the face zooms in.

Availability: This logo was a commercial that aired on Korean TV at the time.

2nd Logo (2002-2004)

Visuals: There is the LG logo on the top, shining from left to right, along with the text "Digitally yours" below the logo, on a white background.

Technique: 2D animation.

Audio: The closing audio of the commercial.

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