From the Audiovisual Identity Database, the motion graphics museum


Claro is a Mexican company part of América Móvil, a Mexican telecom group. Claro serves clients in Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Puerto Rico and Uruguay. The company's name means "bright," "clear," and also "of course," in both Portuguese and Spanish.

1st Logo (2006-2007)

Visuals: There is a light blue background; the Claro ball moves to the right and hits the screen, and zooms out of a red background and with a red dots in the earth. The earth turns red and pans down to the right and turns the Claro logo and the slogan Claro que tienes mas turns underneath the sphere.

Variants: In stead of panning down to the right, the slogan's text is getting bigger. This is can be seen of the Prepago de lanzamiento promo and Plan Joven promo. The logo is getting shortened and the pixie dust rotates into the logo.It was seen on a Christmas commercial. In the 2006 Chilean telethon, the symbol is on the sphere but it pans down to form the Claro logo, also in the 2007 Chilean telethon, although the symbol and the slogan appears.

Technique: Live-action combined with a 3D ball model.

Audio: When it's launched, a male voice sings the slogan. Also in the launch Salvadoran, Costa Rican and Honduran commercials. Later, a choir sings the slogan at the end of the commercials 2006 and 2008.

Audio Variants: In a Llego el verano Commercial, a smooth-talking hippie-like male voice sing the slogan at the end of the commercial.

Availability: It seen at the end of commercials 2006 between 2008. Also in the auspice screen of Chilean TV stations and programs.

2nd Logo (October 2007-May 2010)

Visuals: On a black or white background, the Claro sphere appears and the slogan fades in underneath.

Variants: In a 2007 Christmas commercial, the logo is in a Christmas tree sphere. On the 3G commercials, the text 3G swoops before the Claro logo forms.

Technique: CGI

Audio: The same choir singing the slogan, in mid-2008. A 6-note fanfare is heard at the end of commercials, also a male announcer says Con Claro, Claro que tienes más.

Audio Variants: A announcer says Claro, una vez más con la teletón was used on the 2008 Chilean telethon.

3rd Logo (June 2010-May 2017)

Visuals: There is a gray background, the Claro logo and the slogan, fades right to the end of a commercial.

Variants: In a white background, the Claro logo is now with a slogan Yo soy Claro, y me gusta and in 2014 it changed Con Claro, Es posible.

Technique: A still digital image.

Audio: The closing song of the commercial. The notification of said company, is heard on a few commercials.

4th Logo (May 2017-)

Visuals: Same as before, but now the slogan was changed to Con Claro, nada te detiene until 2019, when it was replaced again with Lo bueno de cambiar or Seamos Claro.

Technique: Same as before

Audio: The closing song of the commercial.

Availability: Current.

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