ABCMouse.com

From the Audiovisual Identity Database, the motion graphics museum

Background

ABCMouse.com is an educational website launched sometime in late 2009.

Tag (2010-)

Visuals: On a white background, there is pixels fly in and form the ABCMouse.com logo, which is the red letter "A", the yellow letter "B", the blue letter "C" and "Mouse.com" and a computer mouse. Below is "Early Learning Academy". A computer cursor clicks on the mouse, causing it to turn into the ABCMouse mascot (a mouse). He hops out and walks to the right of the screen.

Variants:

  • A black version of this logo exists.
  • An early variant exists where the logo is choppier and more traditionally animated.

Technique: Digital ink-and-paint for the early variant; a mix of CGI and 2D animation for the later variant.

Audio: The early variant has an uplifting orchestral fanfare (which is still used on some PBS prints of Curious George and possibly other shows as of 2023), while the later variant has a 6-note xylophone tune and a harp. When the cursor clicks on the mouse, it makes a squeak sound. This usually segues from the theme from the commercial and, in most cases, is accompanied by an female announcer saying "ABCMouse.com." or "ABCMouse.com Early Learning Academy. Proud sponsor of PBS Kids and [NAME OF SHOW]."

Availability: Appears at the end of ABCMouse.com commercials. It also appears as a funding credit on PBS Kids shows that ABCMouse sponsors, including Curious George, Super Why!, Ready Jet Go! and Martha Speaks.

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