Zoot Review

From the Audiovisual Identity Database, the motion graphics museum


Tag (2000s-2010)

Visuals: On a red blanket-like background with a black overshadow, a red oval is seen in the centre. Below it is the white word "r e v i e w". Over the oval, the silver word "Zoot", in a metallic cursive-like font, draws itself out. After "Zoot" is formed, the white words "with [NAME OF REVIEWER]", in the same font as "r e v i e w", appears below "r e v i e w".

Variants:

  • A later version exists. Here, the logo is redesigned ("Zoot" is smaller, in white and in a different cursive font (and has a registered mark next to it), the oval is also smaller, and the font for "r e v i e w" and the announcement of the reviewer in question are different) and the background consists of what appear to be red sparkles. A example of this variant's usage in an ad can be seen in the image above.
  • A third version was used between the two. However, it remains lost.

Technique: CGI.

Audio: Crashing-like sounds play throughout the logo. There is also a male announcer saying "Zoot Review" in an deep voice.

Availability: Seen at the start of all Zoot Review commercials (an example being a Franklins commercial with Laura Csortan as the reviewer), which were broadcast in Australia until sometime in 2010. They were also shown in a few other countries, including South Africa and New Zealand, among others.

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