Taito (Commercial Tags)

1st Tag (1988-1995)

Visuals: Over a white background, the trademark triangle is seen at the top while a face consisting of two black crosses, a yellow circle, and a red smile is seen below, loosely based on a Pierrot/clown's face with the triangle as a hat of sorts. The triangle rotates slightly to the right, resulting in the dot dropping to the bottom of the screen. The dot then rises to the center and knocks the face pieces out of position, causing them and the triangle to fly across the screen. The face pieces turn into the "T ITO" text and turn into a gray color, while the triangle settles on the space and the dot appearing above the "I". Once the logo finishes forming, the slogan "Catch the Heart" with a line next to it fades in above it.

Variant: A short, sped-up version exists.

Technique: CGI.

Audio: The "Catch the Heart!" jingle from the 2nd logo. Most of the time, the "Catch the Heart!" portion is absent. The short version uses an abridged version.

Availability: Seen on Japanese commercials for games and products by the company during this period.

2nd Tag (1995-2002)

Visuals: On a white background, there is a blue triangle flying on the screen. A streak forms from the bottom of the triangle and forms the trademark Taito triangle. The text "T ITO" in gray stretches into the screen, while the triangle again settles on the text's space. The slogan from the previous tag slides in above the finished product. The result is almost the same as the previous tag.

Variant: At the end of commercials for games using Kyocera communication services, there is text below the logo which reads "(Communication services provided by Kyocera Multimedia)".

Technique: CGI.

Audio: A wobbling synth chord, with a different voice announcing the company's name.

Audio Trivia: Hidden and unused in the sound files for Super Puzzle Bobble (the console version, not the unrelated arcade and later mobile versions that use the same name) reveals an extended version of the jingle (heard here), with more of the wobbling synth chord and the voice saying the "Catch the Heart!" slogan.

Availability: Seen on Japanese commercials for games and products by the company during this period.