Cellino & Barnes

From the Audiovisual Identity Database, the motion graphics museum

Background

Cellino & Barnes was an American personal injury law firm based in Buffalo, New York. It was founded in 1998 by Ross Cellino and Stephen Barnes, the firm had offices across New York State, including New York City, and also in Los Angeles, the company would dissolve in June 2020, since it's dissolve, the two attorneys formed separate agencies: Cellino Law and The Barnes Firm, with the latter has since been running by Barnes' family after Barnes' death on October 2, 2020.

Cellino & Barnes

Tag (2007?-June 2020)



Visuals: On a colored background (usually black, gray or red), there is a box with footage of Ross Cellino and Stephen Barnes happily smiling at us in a dark brown room, underneath it is Cellino&Barnes p.c. along with their phone number, which would sometimes glow or light up in sync of the jingle.

Variants:

  • The footage of Cellino and Stephen Barnes may change depending on the commercial, with later commercials having them in a white background.
  • On early commercials from them, "&" first fades in, then the text "Cellino" (sliding from the left) and "Barnes" (sliding from the right) slides next to "&", which then the footage of Ross Cellino and Stephen Barnes fades in along with the phone number.
  • Sometimes the logo would cut to another screen with the phone number being in the center with the logo on top inside a black bar, the company's website is seen underneath the phone number.
  • On an February 2009 commercial, the logo is on a brown background with the text animation from the early variant intact, an still image of both Cellino and Stephen Barnes is seen fading in along with "EXPERIENCE ○ REFERRED ○ TRUSTED", the phone number also fades in.
  • On some commercials, Ross Cellino and Stephen Barnes won't not appear in the logo at all, with just the phone number on screen on the early ads or the above variant but begins with a new animation where the phone number slides in.
  • There's sometimes additional text on top of the phone numbers in their post-2013 commercials, example include "What's your case worth?", "Motorcycle Accident?" and "Head-on? T-bone? Rear-end?".
  • On their last few commercials before their dissolve, the box would be removed and the footage of Cellino and Stephen Barnes is on top of the screen, all the text would be in a black box, the logo in these commercials is different, now being all white.

Technique: Computer animation.

Audio: There were many versions of this jingle.

  • 2007-2011: An warm calmly jingle which plays in almost all of their commercials, which when this logo appears, an chorus then sings "Cellino & Barnes, Injury Attorney, Call eight five four, twen-ty twenty!"
  • 2011-2014: Same as the last version, but the chorus was recorded, now at the end they sing "eight hundred six two one, twenty twenty!"
  • 2014-2020: Same as before, but this time they sing "eight hundred eight eight eight, eight eight eight eight!", this is the commonly known version when it comes to this jingle.
  • 2017-2020: Same as before, but it was shortened to "Call eight eight eight, eight, eight eight eight!" in a similar fashion to the 1st version"

Audio Variants:

  • At the end of several commercials, when the chorus stops singing, a male announcer then says "Don't Wait, Call Now!", which was changed to "Don't Wait, Call 8!" in 2014.
  • an announcer would talk during this logo, but the chorus wouldn't be heard during this. This was common in its early years.
  • Sometimes, the first half of the jingle won't not be heard since there is an announcer talking when the theme would begin, as such the theme starts with the phone number.

Availability: Seen on many commercials from the time period. Check your recordings from the time period for this one.

Legacy: This logo is well-known for its jingle, which had spawned numerous memes and videos of people singing the jingle.

Cellino Law

Tag (2021-)

Visuals: Over live-action footage of Cellino talking on the phone, yellow text rapidly move from the left, reading ""CAR CRASH?" Then, white text fades in reading "CALL Cellino", with "Cellino" being larger than the others. The footage then fades to a portrait shot of Cellino over a blue gradient background, along with other faces (presumably of the lawyers that work at the firm) lining the top and bottom of the screen. "Cellino Law" then slides down, with 888-2020 wiping in below. The numbers then individually flash white and zoom in, to the music.

Variants:

  • The first half of the tag can be omitted.
  • The number can sometimes be "800-555-5555" instead, with the chorus being slightly modified. This version has a unique animation where the number is at the bottom half of the screen, and Cellino's portrait is over tinted live-action footage. This was usually seen on WNYO.

Technique: Computer animation.

Audio: A chorus sounding similar to the previous logo, sings "Car crash? Call Cellino! Eight-eight-eight, twenty-twenty!"

Availability: Unknown.

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