EDEKA

From the Audiovisual Identity Database, the motion graphics museum


1st Tag (2012-20??)

Visuals: Against a stone background, the EDEKA logo (which consists of a yellow rectangle with a teal outline and a giant "E" with the company's name under it) zooms from the screen as it shines.

Variant: On the EATKARUS commercial, the text "#issso" in white fades in under the logo.

Technique: CGI.

Audio: The ending of the commercial.

Availability: Seen on their commercials released in this era, such as their EATKARUS commercial.

2nd Tag (November 2015)

Visuals: The EDEKA logo fades in at the center of the screen as it slightly zooms towards the screen, superimposed over the last few seconds of the commercial.

Technique: Live-action footage combined with computer animation.

Audio: The ending of the commercial.

Availability: Only appeared on their 2015 Christmas commercial.

3rd Tag (November 2016)

Visuals: On a black background is the EDEKA logo with the text "#Zeitschenken" under it.

Technique: A still digital graphic.

Audio: The ending of the commercial.

Availability: Only appeared on their 2016 Christmas commercial.

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