Vat19

From the Audiovisual Identity Database, the motion graphics museum


Background

Vat19.com is an online retail store founded in 2000 by Jamie Salvatori. Originally a division of St. Louis, Missouri-based video production studio Jumby Bay Studios, they sold and focused on DVD's, but currently, they're selling "curiously awesome products" ranging from exaggerated candies, licensed products, extremely spicy chocolates or Rocket Fizz sodas coming with interestingly strange flavors.



1st Logo (February 28, 2007-2009)

Visuals: Just the the text "Vat19.com" placed somewhere on the product presented and advertised. For example, the text being placed above the DaysAgo digital day counters (currently discontinued).

Variants:

  • Starting in an ad promoting the Accutire Programmable Digital Tire Pressure Gauge, the text will be replaced by their own logo at the time, which is just the text in orange and grey with a white border respectively sent in the Hobo font.
  • in the logo's last few years, the logo has a glossy effect and doesn't have the white border, this would be later used for the next logo.

Technique: A still, digital graphic

Audio: An announcer saying "Vat19.com: Creators of award-winning DVD's, and purveyors of curiously awesome products."

Audio Variant: When the logo was used in tandem with the 2nd and 3rd logos, the quote is shortened to remove the DVD mention.

Availability: Seen on many of their promos and advertisements at the time. Most of the products they used to sell on the site at the time are discontinued, however, it was used in tandem with the 2nd and 3rd logos in its last few years until early 2009.

2nd Logo (September 29, 2008-February 16, 2009)

Visuals: Against a white background, the "VAT19" text slides from left to right. The text ".com" appears later on, all in sync with the jingle. A mouse comes in and "clicks" on the logo. At the bottom during this is "Shop CURIOUSLY AWESOME gifts".

Variants:

  • A still version without the slogan or ".com" can be seen on a couple of advertisements for the products they sell at the time. Most of which are discontinued.
  • On an ad promoting the LightWedge LED Book Light (the first ad to use the animated version of this logo), the background is blue.
  • On an ad promoting the FotoFlora Photo Frame and Vase, the background have yellow and white lines around it, which slowly moves.
  • On a few ads, the background is plain white.
  • On an ad promoting the SelfCharge Auto Jumper, the background is red.
  • On an ad promoting the Magnogrip Magnetic Tool Wristband, the background has a sliver effect.

Technique: Flash animation.

Audio: A group singing the store name. A mouse click was heard afterwards. This will later go on be heard in future logos.

Availability: Like the previous logo, it was seen on many of their ads at the time.

3rd Logo (February 17, 2009-July 12, 2011)

Visuals: An updated version of the previous logo. The background now sports gradients, the text is now curved and has a reflection, the ".COM" part of the logo is now capitalized and the "CURIOUSLY AWESOME" part from the slogan of the previous logo is now bold and on a different font. On some advertisements, it will segue to an aftermath of that promo.

Technique: Same as before.

Audio: See the 2nd Logo.

Audio Variant: On the promo for the Giant 5-Pound Gummy Bear, a voice (Vat19 founder and current owner Jamie Salvatori) can be heard saying "GIVE ME MORE GUMMY BEARS!" after the jingle plays.

Availability: Like the previous 2 logos, it was seen on many of their ads at the time. This time, most (or some) products (i.e. The World's Largest Gummy Bear, which was later renamed to the Giant 5-Pound Gummy Bear.) are in stock at the time the logo was in use, so make sure to get it while they're in stock if you have enough money.

4th Logo (July 19, 2011-June 23, 2014)

Visuals: Against a grey background, the "VAT19" logo zooms in in-sync with the jingle. Once the 19 part of the logo arrives, a glow appears. The rest of the logo goes normally. It will either cut to black, "suck" itself quickly on rare occasions, or segue into an aftermath of the product advertised like the previous logo.

Variants:

  • A black-and-white version was seen at the end of an ad promoting the Das Talking Bottle Opener.
  • On a few ads, there's another screen appearing on a certain position of the screen showcasing random people (mostly people who are visiting Vat19 offices) singing the jingle.
  • A version featuring Joey Graves (an employee working for Vat19, head not in frame here) playing the jingle on acoustic guitar, accompanied by the actual jingle proper, was seen at the end of an ad for the Guitar Pick Punch.

Technique: Flash animation.

Audio: See the 2nd logo with the addition of a "scribble" noise when the line draws into the "CURIOUSLY AWESOME" part of the text.

Audio Variant:

  • On the promo for the Das Talking Bottle Opener, the regular jingle was replaced with a voice (Hans Gretel, a character seen on some of their ads.) whispering the store name as well as uttering the usual clicking sound when the mouse clicks on the logo.
  • On the promo for the Skinny Moo Mixer (replaced with the Moo Mixer Supreme later on), a cow mooing is heard instead of the mouse clicking.

Availability: Like the previous 3 logos, it was seen on many of their ads at the time. The black and white variation can be seen on the aforementioned Das Talking Bottle Opener promo. By the time Vat19 changed their logo in 2014, this was no longer in use. Like the previous logo, make sure to get the items they advertise while they're in stock if you have enough money.

Legacy: Note.

5th Logo (June 27, 2014-January 6, 2017)

Visuals: A new Vat19 logo (The logo's "Hobo" font is slightly modified, and the 3D depth of the logo is now fully orange rather than orange and grey.) quickly zooms out to its usual position on a grey background. The slogan from the previous logos, now in a capitalized font wipes in and a line draws in straight to the "CURIOUSLY AWESOME" part of the slogan. The ".com" part of the logo, now in a grey banner appears. Like the previous logos, a mouse comes in and clicks on the logo.

Variants: Like the previous logo, a few ads and videos for them includes another screen will appear in a position of the screen showcasing people singing the jingle.

Technique: Flash animation.

Audio: See the 2nd logo.

Availability: Like the previous 4 logos, it was seen on many of their ads and videos at the time, as well as their "Awesome Time" live stream. Likewise, make sure to get the items they advertise while they're in stock if you have enough money.

6th Logo (January 7, 2017-)

Visuals: Unknown

Variant: Like the previous 2 logos, a few ads and videos include another screen that will appear in a certain position showcasing people singing the jingle.

Technique: Flash animation.

Audio: Same as, and see, the 2nd logo, with added whooshes and a "scribble" sound when the line goes into the "CURIOUSLY AWESOME" part of the slogan.

Audio Variant: On the behind the scenes of We Made the World's Largest Bath Bomb!, Jamie Salvatori saying "COREY!" is heard instead of the mouse clicking sound.

Availability: Like the previous 5 logos, it was seen on many of their ads and videos such as a video for "Gigantic Bowl of Cereal Marshmallows", which doubles as a promotional ad for the Cereal Marshmallows (a.k.a. Just Cereal Marshmallows or Crunchmallows) cereal, which, prior to its return on the site, was a discontinued item. Likewise, make sure to get them while they're in stock if you have enough money.