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German variant
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Spanish variant
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Portuguese variant
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Arabic variant
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Urdu variant
Gillette
From the Audiovisual Identity Database, the motion graphics museum
Descriptions by
Doctorine Dark and Logofan2003
Captures by
Doctorine Dark
Editions by
Doctorine Dark and Logofan2003
Video captures courtesy of
Doctorine_Logos and Tutto Spot 80
Doctorine Dark and Logofan2003
Captures by
Doctorine Dark
Editions by
Doctorine Dark and Logofan2003
Video captures courtesy of
Doctorine_Logos and Tutto Spot 80
Gillette is an American brand of safety razors, currently owned by Procter & Gamble since 2005. It is based in Boston, Massachusetts, United States.
Tag (1989-199?)
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Visuals: On a black background, a metallic version of the Gillette logo of the time is seen, along with a blue line below the logo. A blue ray of light is illuminated from the top-right corner of the screen and moves from left to right, forming the slogan "The Best a Man Can Get" (in Futura) in the process. The Gillette logo shines twice.
Variants:
- The slogan may be translated in some countries:
- France: "La Perfection au Masculin"
- Germany: "Für das Beste im Mann"
- Spain: "Lo Mejor para el Hombre"
- Portugal: "O Melhor para o Homem"
- Italy: "Il Meglio di un Uomo"
- Poland: "Najlepsze Dla Mężczyzny"
- Arab countries: "مايستحقه الرجال" (lit. "What the men deserve")
- In variants that use the right-to-left script for their slogans (like the Arabic and Urdu variants), the ray goes from right to left, and moves back to the top-right corner after it forms the slogan.
Technique: CGI.
Audio: An enthusiastic rock tune, accompanied by a group of men singing "Gillette" and its accompanying slogan ("Gillette, The Best a Man Can Get!").
Availability: Seen on commercials from 1989 to the mid or late 1990s.
