Kalbe Farma
From the Audiovisual Identity Database, the motion graphics museum
Compiled by
Logoarto
Logoarto
Background
PT Kalbe Farma Tbk, also recognized by the name Kalbe, was founded in 1966 as an Indonesian pharmaceutical, healthcare, and nutrition company. Through strategic acquisitions of pharmaceutical firms, it has evolved into an integrated enterprise specializing in consumer health and nutrition.
1st Tag (2008-)
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Visuals:
- On a white background, an emblem consisting of two green stick figures stacked together (resembling a parent lifting a child) is seen, with "KALBE" to the right of it.
- Starting in 2012, the slogan "Innovation For A Better Life" in green is shown below.
Variant:
- The chime version of the endtag has the logo shining.
- Starting in 2023, an in-credit white logo is seen at the bottom right corner of the screen within a green fold. The normal endtag follows this.
Technique: Computer animation.
Audio:
- 2008- : None.
- 2012-2018?: Either a male or female chorus singing "Kalbe!"
- 2014-: A two-note chime rendition of the chorus.
Availability: Seen on commercials for Procold, Entrasol, Nutrive Benecol, Hydro Coco, and others. Most recent commercials have no endtag however, but it made a comeback on a 2023 Procold commercial.
