Mattress Ranch

Credits

Compiled by
Camenati

Background

Mattress Ranch is an American mattress retail company founded by Ted Sadtler. Sadtler previously opened multiple stores over the past decades, with Mattress Ranch opening sometime around 2004 in "midtown Anchorage". The store expanded operations from cities in Alaska to Washington.

1st Tag (2004)

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Visuals: The logo starts with Ted Sadtler dressed in formal clothing dancing and singing along to the endtag's jingle, all while holding cash in one of his hands. In the middle of the tag is "MATTRESS RANCH" in red and a serif font near the center of the screen, both text of which are arced. Underneath the logo is the location's address and directions in yellow, a black outline, and a shadow effect.

Technique: Live-action

Audio: A country jingle consisting of a guitar and a male chorus singing the lyrics:

Get more
Sleep without count
and have another night of bliss.
You can sleep in style with a big ol' smile 'cause you know you saved some bucks
Save more bucks at the Mattress Ranch!

Availability: It was seen on an unnamed commercial from 2004.

2nd Tag (2006-2010)

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Christmas variant

Visuals: Same concept as before, but this time, the text fades in right after the tag begins. Superimposed on the bottom of the screen is "MATTRESS RANCH" in a Western-themed font, with the former word arced over the latter. Underneath the logo is the text "IN ANCHORAGE & WASILLA OPEN 7 DAYS A WEEK" in a stacked format. All the text in the logo has a white outline. As for the dance sequence, it ends with Sadtler pointing at the logo.

Variants:

• On a Port Orchard commercial, Sadtler is seen dancing with four children. The text "SHOP US LAST AND SAVE" is shown on the top left corner of the screen and the logo is placed on the top right.
• In an ad featuring puppets, Sadtler is holding a dalmatian plush.
• In an ad promoting the Alaska State Fair, Sadtler is seen dancing with two little girls and a large puppet. On the bottom of the screen, the text "COME SEE US AT THE ALASKA STATE FAIR PALMER FAIR GROUNDS" is shown.
• On their Christmas commercial, there is a snow border surrounding the entire commercial. For the tag, the footage and the logo are split into slides. The first shows the same footage from the Alaska State Fair variant. Then, the footage crossfades to a blue background with Christmas ornaments and dark pine trees in the background. "Season's Best from" lands into the top section of the screen letter by letter as the Mattress Ranch logo expands from the bottom right corner to the bottom center.

Technique: Live-action.

Audio: Same as before.

Audio Variants:

• Depending on the location, the fourth verse may change to reflect where specifically the local Mattress Ranch is located. These alternate verses include:
  • "Across from the bus barn in Wasilla now is where we is"
  • "On Old Steese Highway in Fairbanks is where we is"
  • "Across from JCPenney's warehouse in the arctic is where we is"
  • "In Lakeridge Telecom Boulevard Lakewood Drive is where we is"
  • "The Ranch on Highway 16 in Port Orchard is where we is"
• On their Christmas commercial, the lyrics were changed to

May your days be merry and be bright and filled with lots of joy
Thanks for every gift of love that helps our girls and boys
Season's best from the Mattress Ranch!

Availability: Seen on commercials promoting their locations across Anchorage, Fairbanks, and Port Orchard.

3rd Tag (October 18, 2010-December 14, 2012)

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Visuals: Similar in concept to the previous logo, the footage of Sadtler is now inside an animated barn door. The text is also in a different country font and the bottom next now contains the location's full address and phone number.

Variants:

• Sometimes, the tag would end on a white background where the logo from before zooms out on top of a cartoon cow. Underneath it is the location's address with a white outline and a shadow effect, shining as the logo zooms out. A red star zooms out below the logo before the cow fades out.
  • On the "Ted's Bed" commercial, the logo and the star quickly zoom in, revealing an image inside the Mattress Ranch slowly backing away from the screen.
• On "Roll Beds in Kitsap", the barn door overlay zooms out at the end of the tag before the company name in a Western font (not like the one shown on the logo) wipes in on the top left of the cropped footage. Speaking of footage, Sadtler isn't dancing along to the song, but rather the pig and cow mascots.

Technique: Live-action

Audio: Same as before.

Audio Variants:

• On the "Soldotna & Wasilla Shout out" commercial, an alternate rendition of the jingle plays, this time with a slower tempo and different lyrics:

Start selling logs when you rest your dogs and you're ready to hit the hay
Dreams are sweeter when you close your peepers and you know you saved some bucks
Save more bucks at the Mattress Ranch!

• Sometimes, Sadtler may talk over the commercial jingle.

Availability: Seen on their Cystic Fibrosis awareness, "Heavy Duty Bases", and "Lower Prices" ads.

4th Tag (November 28, 2014-June 14, 2017)

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Visuals: The footage is placed inside a blurry box against a white background. To the right of it is the Mattress Ranch logo from before, in addition to the location's address in a Western font and shadow effect, and the company's website is placed on the bottom of the screen. The latter two blocks of text wipe in. The text containing the locations shine once from top to bottom whereas the website URL is seen jumping individually.

Variants:

• There are two video clips of Sadtler that may be shown in this tag: one is with the owner in a suit and the other has him wear a turquoise button-up shirt.
• The font of the location information text may vary. For instance, for their commercial expanding to all of Pierce County, Washington, the font is of a normal bold font.
• There is a PSA variant where the footage's border is not blurry, a section of the footage is cut off. The logo is placed next to the footage, and the text "Message brought to you by" appears above it. Below it are the company's site locations.
  • On "Driving Safety", the text "DON'T TEXT & DRIVE!" in a Western font wipes in below the logo.
• On some commercials, three widescreen video clips of Sadtler dancing are on three sections of the screen. The logo and the location information are on the top left section.
• On their Back to School commercials, the block of text displaying the locations and website URLs had different fonts. Plus, the former now displays the full addresses of their locations, in addition to "(#) locations:" placed above them.
• On "Tacoma Store", the website URL is placed directly under the block of text indicating the location and the text "Next to Harbor Freight" is underneath the footage.
• On "Sixth Ave Plaza", two fullscreen copies of Sadtler dancing are on the top left and bottom right sections of the screen, with the latter copy flipping in from the left. The logo is large and on the center of the screen, the text "NOW OPEN IN THE 6TH AVE, PLAZA" in a stacked format and Western font is on the top right section of the screen and their website URL is on the bottom left.
• On "Scented Pillows", the two video clips switch over in the middle of the tag.
  • "RV Mattresses!" features a similar variant only for the clips to transition through a rotating cube effect.
• Starting in 2017, the tag is split into two parts: one is with an individual clip featuring Sadtler dancing and the website URL fading in. The other reflects this tag's normal sequence.
  • Sometimes, the second half of the tag begins through a zoom in.
• On "Save on RV Matts", the tag is set on a dimly lit white background.

Technique: Live-action and 2D animation.

Audio: Same as before.

Audio Variants:

• The jingle may be shortened to the final verse.
  • On "Adjustable Beds", since the duration of the logo was shortened to just a few seconds, only the final notes of the jingle are heard.
• On "Best Price", sound effects such as a horse neighing and a cowbell ringing are heard throughout the jingle.

Availability: It debuted on "Sheets" and later appeared on their 2016 Silverdale commercial, in addition to "Best Price" and "Adjustable Beds". The PSA variant appeared on "Driving Safety".

5th Tag (July 26, 2017-July 12, 2019)

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Visuals: The sequence starts with Sadtler dancing alongside a cow and pig mascot. In the middle of this half, "LIKE US ON" zooms out, followed by the Facebook icon and Mattress Ranch's website in white, a red outline, and Times New Roman underneath. Later, the sequence cuts to a wooden background with a white bar with bottom rounded edges. The same website URL from earlier is shown above the location names in red. There are two copies of the Mattress Ranch logo underneath a cartoon cow. Above the website URL is a picture of a barn door, which splits open to reveal the remainder of the dance footage.

Variants:

• Sometimes, only the footage of Sadtler and the mascots dancing is shown.
• On "RV Time", various cartoon images are placed around the logo. These include two views of a man driving a truck with a barn on the back full of farm animals (center left and right), a pink goat and blue cow with yellow polka-dots (bottom left), and a purple cow and a yellow pig on the bottom right. The Mattress Ranch logos on the white bar are also removed.
• On "Ted's Bed", an extra part of the sequence is added where it shows images from a Mattress Ranch location alongside the CGI text "COME SHOP AND BE AS HAPPY AS TED". Then, the normal sequence plays and stops before the barn door in the last half opens.
• On "Low Prices", the dance sequence of Sadtler against the cartoon farm background from before is shown first.

Technique: Live-action, CGI, and 2D computer animation.

Audio: Same as before.

Availability: It first appeared on their "Now Open In Yelm!" and "Aberdeen!" commercials and was seen on their other ads produced from 2017 to 2019. It last appeared on "Made Right Here".

6th Tag (March 29, 2020)

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Visuals:

• Opening: It is set on a black background with a moving pattern consisting of an alternate Mattress Ranch logo: a drawing of Sadtler holding cash inside a white circle with two red rings and a line burst, with "MATTRESS RANCH" against a red bar underneath. The print logo from before with a thick white outline zooms in. The print logo slides and shrinks towards the bottom left section of the screen.
• Closing: The print logo's animation is reversed and the footage of the commercial cuts to the moving background from the opening sequence. Additionally, the company's website URL in red, a Western font, and a white shadow slides in from below.

Variants:

• On "Mattress Ranch Disco Ball", the footage fades to black rather than to the moving background.
• On "The Ted Show", a less detailed drawing of Sadtler is shown on top of the print logo.

Technique: 2D computer animation.

Audio: The opening and ending theme of the commercial.

Audio Variant: Sometimes, the line "Made in America" is added at the end of the jingle.

Availability: It appeared on "Dancing Pillow", "Mattress Ranch Disco Ball", and "The Ted Show".

7th Tag (December 1, 2022)

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Visuals: A cartoon version of the dance sequence from the 5th tag is shown. The sequence shrinkens and slides upwards to make room for a white bar, resembling the one from said tag. A noticeable difference between this and the 5th tag is the brick wall.

Technique: Flash animation.

Audio: Same as the 5th and preceding tags except it begins at the final verse.

Availability: It appears on "Ted's Now a Cartoon!" and "Worth the Drive".