Toys "R" Us

From the Audiovisual Identity Database, the motion graphics museum



Background

Toys "R" Us is a chain of toy retailers founded by American entrepreneur Charles P. Lazarus in 1957. During the early-to-mid 90s, the company would distribute a few direct-to-video animated Christmas specials under the Toys "R" Us name to be sold exclusively in their stores, namely Nick & Noel, The Bears Who Saved Christmas, and Dot and Spot's Magical Christmas Adventure.

Tag (1993)

Visuals: On a white background, the stacked words "Holiday Entertainment" appear in tall, bold letters appear above the words "brought to you by", both in red. Below is the Toys "R" Us logo of the time with a black outline, albeit with the "R" not facing backwards, along with a copyright stamp reading "Copyright ©1993 Toys "R" Us, Inc." The "Holiday Entertainment" text opens like a door to reveal Geoffrey the Giraffe (who is the company's mascot) wearing a blue shirt on the other side, causing the "R" in the logo to spin rapidly as Geoffrey watches. The "R" stops spinning and takes on its normal position as Geoffrey looks at the viewer, smiling, arms crossed, and blinking once. Afterwards, the logo fades out.

Technique: Cel animation.

Audio: A playful music with a twirling sound for the reversed "R".

Availability: Seen only at the end of Nick & Noel.
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