Draft:UK Gold

From the Audiovisual Identity Database, the motion graphics museum



Background

UK Gold was created on November 1, 1992 as a joint venture between Thames Television, the BBC and Cox Enterprises to show classic BBC and Thames comedy programming. In 1996, Flextech acquired Cox and Pearson's (legal successor to Thames) stakes in the channel, and on November 1, 1997, launched the UKTV network with the BBC, consisting of UK Gold (later UKTV Gold) and three additional channels.



1st Logo (November 1, 1992)

Visuals: On a stone slate background, a white/blue rectangle slides and rotates with a triangular connection, taking up the whole screen before zooming out. As it zooms out, both halves revolve around the connection to reveal the words "UK GOLD" in blue/white, before settling farther back into the background.

Technique: CGI.

Audio: A synth whistling tune with an announcer saying "Welcome to UK Gold. Classic British television on satellite and cable."

Availability: Only seen on the channel's launch day.

2nd Logo (November 1, 1992-September 1993)

Visuals: The UK Gold logo is seen as a drawing on a white background, with a golden retriever (named Goldie by locals) also seen. The logo has several variants with the golden retriever interacting with the logo in various ways.

Variants: Here are all of the known variants:

  • Launch: On a white background, Goldie can be seen in the middle of the screen, wagging its tail. He then becomes excited and then looks up in the sky as an sound of an airplane plays. This causes Goldie to run off screen and and then come back in later, dragging the UK Gold logo in. He then sits up and fades out, with the logo moving to the center of the screen.
    • A variant has a purple butterfly flying around the screen most of the time, as well as a yellow ball with red polka dots bouncing in as Goldie goes off-screen.
  • Hills: Goldie can be seen running over invisible hills. He disappears off in the top right before he runs back over the top right and runs towards the screen. The background then turns a blue hue as the logo zooms in. Goldie then runs up to it and opens the white section like a door, revealing light, and goes inside. The logo then shuts and zooms out, with the "O" lighting up.
  • Blanket: The letters are shaking and hiding in a blanket as Goldie approaches. He looks at it and then he takes the blanket to reveal the words "UK GOLD", whose letters were shaking and a box is seen. Then the words stop shaking and get inside the box and Goldie jumps on it and sits in it.
    • There is another version of this blanket variant where it has a window with curtains in it, a lamp at the top, two shoes on the left of the screen and a strange object is seen on the right.
  • A generic variant has Goldie laying across the top of the logo, swaying his tail as he blinks once. He looks a bit more realistic compared to the other idents.
    • Another version of this has him sitting on the ground while the logo is positioned above him.

Technique: 2D animation by Hatmaker in Boston, Massachusetts.

Audio: Various sounds playing out, before ending with a short whistling tune.

3rd Logo (September 1993-September 1994)

Visuals: On a blue background with some waves in it, gold left arrows fly across the screen until one of them stops in the middle to turn into the same box from the first logo, but with a gold outlining and gold paint inside the arrow. Then the words "UK GOLD" in the same font as the first logo appear one by one.

Variants:

  • Christmas 1993: The logo forms up on a background consisting of a moving christmas tree and "Christmas" word graphic on the top and bottom repeating itself.
  • New Year 1994: Similar to the Christmas ident, but is set within a frosty snowflake background and the word graphic says "New Year".

Technique: CGI.

Audio: A three-note fanfare or a different sounding fanfare.

4th Logo (September 1994-October 31, 1997)

Visuals: A man is shown mining with a hammer in the workshop. Then it fades into the scene where a gold bar with "UK GOLD" on it is shown inside the machine from the man's protection mask and his face. Afterwards, the bar is on fire on an orange-yellow surface with flames on it. Then another older man is shown, then it fades into another man holding an object, as the words in reverse on the bars are shown. Then it changes into the two men carefully holding a lava bucket and fading into another scene where the lava is pouring into a hole. Then a black man is shown cleaning the sweat off his face with a cloth and holding a chain and a clockwork wheel. Then it fades into the hands of a woman breaking to reveal the gold bar, fading into a background with blue light and a gray square net and the gold bar is shown reading "UK GOLD" with some dust shining around.

Variants:

  • There is a version where the gold bar is on fire. Here on the same background with the light and square nets, the bar on fire is shown as the camera rotates upward until it stops in the same position.
  • Another version has the gold bar shining on a black-gray background.
  • There is another version where the bar gets dropped in a pile of black and gold dust.
  • There is a version where one of the men is hitting a stamp three times, then it fades to the gold bar when the man stops mining.
  • A start-up variation exists where more shots of the workers in the standard version are shown. Then it fades into a shot of the woman getting tired and then an alternative shot of a man holding the lava bucket. Then it transitions into a woman's eyes and fades into someone holding the fire plate. It then transitions into the jean pockets on the back of the same man, which later fades into him putting something in there and the same shots played with another scene where the two men are holding the same lava bucket. Then it fades into another woman enjoying the work, then the same fire with some lava pouring in the hole. A cat is shown there on a bowl, then it changes into another scene of a man getting tired. Then another scene where the same man and woman are doing the work fades into the man pulling down a chain and the woman hitting a gold bar with the man's face shown doing his hard work. The woman is writing the letters and it fades into a chain and clockwork, as the camera pans down with some blue effects and reveals the gold bar with the text "UK GOLD" with water drops on it.
  • A short version exists where the man and woman are shown doing work, then it fades into the logo with water drops on it.
  • A different version also exists where "UK GOLD" is on a black-gray background with flames on it.
  • There is a closedown variation where the same man is holding the same bowl of fire. Then a shot of the lava pouring down with fire in it is shown, before fading into another man taking off his helmet. Afterwards, it fades into the same two shots like the start-up variation. Then it fades into the same chain and clockwork wheel panning down, then it fades into the same man and woman doing the same work and fades into the same woman finishing her work. Then it transitions back into the pan down with the same blue effects and reveals the "UK GOLD" bar.
  • Christmas: A CGI Christmas Tree is shown, decorated with round ornaments and UK Gold Bar ornaments, while the very top has the Gold Bar. Used within an unknown year.

Technique: Live-action footage, designed and directed by Kim Lambert McCroddan at Inverse Pictures and produced at The Moving Picture Company and TSI. Some idents are CGI-animated.

Audio: Various stock synth rock themes, with sounds corresponding to the on-screen actions. The main theme used is a track named “Fusion”, by Simon Sterling, from the Music House production archives. Sometimes, an announcer can be heard after the theme is finished.

5th Logo (November 1, 1997-April 1, 1999)

Visuals: On a dark blue background with a gold floor, some objects (either apples, leaves or arrows) fall from the top of the screen, always bouncing or being stuck in the floor. Those in gold however go through the floor instead. The text "UK GOLD" with "UK" as a prefix inside a white box with a line appears on the bottom.

Variants:

  • Christmas 1997/1998 - UK Gold went with traditionally-animated idents depicting different Christmas scenes:
    • Christmas Cow: The curtain opens up to reveal a fairy flying about. A pair of trousers pushes a wall with a door on it. The door opens to reveal a cow walking about, who takes a tumble and sends the stars flying over to his head, like he has bumped itself, while one of them is on the cow's foot.
    • Christmas Cards: The camera zooms into a holiday ornament containing a Christmas Tree inside. The presents all open and send the gifts flying around. A toy aeroplane flies about, zooming across the tree as the fairy look on, floating tables and chairs, and onto the fireplace as it heads into one of the Christmas Cards, while a bear, bell and a Christmas pudding also zoom in.

Technique: A mix of live-action footage and flashing effects, designed by Lambie-Nairn.

Audio: A sort of calm synth tune. Some notes occur when the golden objects touch the floor. Sometimes, an announcer can be heard after the theme.

6th Logo (April 2, 1999-May 7, 2001)

Visuals: On a black-purple background, fireworks appear and make shapes in the air. The "UK GOLD" logo appears on the bottom.

Variants:

  • Catherine Wheel - A Catherine Wheel bounces around and then spins right into the screen. It then continues to bounce around.
  • Zig-Zag - A firework beam zig-zags around the screen, forming triangle shapes.
  • Swirl - A firework swirls right into the middle of the screen and then explodes.
  • Laser - Blue and Red laser sparks move around and soon collide to create a tremendous effect, before continuing to move around.
  • Double Collision - Two firework beams move all around the screen and then crash into each other before repeating the effect.
  • Christmas 1999/2000 - UK Gold went with a live-action ident package featuring a house. They kept the fireworks theme.
    • Santa Claus - The camera zooms out of a snowy nativity scene while someone looks outside at it, before heading to the following floor where a boy is looking out the window at the fireworks as the camera zooms to the night sky as Santa is seen flying in the air.
    • Christmas Carollers - The night sky is shown as the camera zooms out onto the top floor of the house, where Santa Claus is placing presents for the sleeping boy, as the camera zooms down to the ground floor where carol singers are singing to the person, with one of them catching a snowflake. The camera scrolls upwards to the snowy sky.

Trivia: This ident package was created to coincide with the launch of UK Gold 2 (a rebranding of UK Gold Classics), which inherited the previous package.

Technique: CGI by Lambie-Nairn.

Audio: Depends on the idents, normally firework sounds and different tracks playing.

7th Logo (May 8, 2001-September 1, 2002)

Visuals: On a black background, several events involving the use of different types of fireworks occur. The UK Gold logo (in a bolder font and with "UK" merged into a single composite character) then appears on the bottom.

Variants:

  • Launching: A close view of a firework taking off is shown, until it flies to the sky and explodes. Other colored firework explosions also appear later.
  • Fuse: A sparkle moves around the screen (like some kind of fuse), then eventually an explosion happens, releasing gold dust.
  • Spiral: Two colored fireworks move to the center of the screen like a spiral, then these explode and more colored fireworks appear above, then they also explode and others began to appear.
  • Holes: On a floor, several holes of different sizes are opening, releasing different colored sparkles.
  • Cylinders: Two cylinders, a green one and a blue one, appear bouncing through the floor several times.
  • Volcano: A volcano shape is releasing several sparkles, then a spinning wheel with some sparkles moves over it.
  • Cave: Some colored fireworks are moving through a cave. One of them, colored blue, stops when it sees a sphere-shaped rock moving towards it, then it flies through another tunnel while avoiding other fireworks.
  • Fireworks: In the sky, several fireworks are moving through it. There are two versions: one where the fireworks travel in curve pathways, and another (with a slightly closer view) where they travel in ondulated paths.

Technique: CGI by Lambie-Nairn.

Audio:

  • Launching: An orchestral fanfare with launching and exploding sounds.
  • Cave: An adventurous fanfare with a bombastic hit and the sounds of the same fireworks.

Availability: During the Summer of 2002, these idents were only used during the daytime, while the next set was adopted for the channel's "Summer Nights of Comedy" event.

8th Logo (July 2002-August 6, 2003)

Visuals: Many different activities happen on the screen (such as in a hair salon, a toilet and a bath). The "UKGold" logo then fades in on the bottom.

Technique: Live-action.

Audio: Just the sounds from the action.

Availability: It was originally used for UK Gold's 2002 "Summer Nights of Comedy" event, alternating with the fireworks during the evening, before the package was adopted fully on 2 September.

9th Logo (August 7, 2003-March 8, 2004)

Visuals: Live-action scenes can be seen throughout, involving channel-hopping viewers with their TV set "off stage", being brought to a halt by the appearance of a golden light. Then the "UKGold" logo appears inside a red shape, then other shapes come around to form a yellow-orange background behind it.

Variants:

  • Sofa - There are two people resting on a chair, although only their feet are shown, which the golden lights then reflect on the skin. The two people get off the sofa quite slowly as the logo zooms onto the screen.
  • Press-Ups A man in his boxers is doing press-ups upside down. His skin shines orange, to reveal that his legs are hanging upside down. The logo zooms down.
  • Washing Up Someone is doing the washing up. The inside the sink is shown, and the water glows orange. The person then leaves the running water unattended, letting it overflow. The logo zooms down.
  • Old Man A younger woman is flicking the channels while an older man is snoozing. He opens his eyes as soon as the screen turns orange.
  • Christmas 2003 UKTV went with a Christmas greeting card theme for their channels, with UK Gold's card featuring the back of a person's head wearing a ripped paper crown. UK G2, UK Drama and UK Gold all shared the same idents (one featuring falling cards, the other featuring mince pies that a dog takes away) just with different ending screens.

Technique: Live-action and 2D animation. This ident was designed by Dunning Eley Jones.

Audio: An echoed electronic note plays, accompanied by a held one. This is followed by a reversed eerie piano note and a boom, followed by an echoing electronic tune that repeats for the rest of the ident, accompanied by sparkling noises.

UK Gold
UKTV Gold
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