From the Audiovisual Identity Database, the motion graphics museum


W (known as Watch until 2016) is a member of the UKTV network that broadcasts fictional dramas, game shows and real life documentaries.


1st Logo (October 7, 2008-September 22, 2010)

Visuals: There is a group of people push a large eyeball into a secene. The watch logo appears at the bottom. Atfer the group pushes the eyeball the Watch logo wipes in and glows


  • Georgian Square: We see live action footage of a group of people pushing a large eye across, and as they are doing so, the camera switches to close-up shots of the people smiling, laughing and children playing around. Then we see the eye from a clearer view with the people (most are in groups around a cloth having a picnic), and the word "watch" appears by wiping in and shines a second after it wipes in.
  • Beach: The people are doing the same thing, but the large eyeball is a little closer to the camera.
  • City Night: This variant was used from October 2008-April 2009. In this variant, after the crowd moves the eyeball, they carry sparks which they light.
  • Farm: The crowd are carrying flags as they move the eyeball across.
  • Cinema: In this ident, there is a set of chairs and a flashing blue light above them, which is shining on the word "watch". There is an eyeball which jumps across three times until it reaches the end of "watch", then looks at the screen.

Technique: CGI in live-action environments. These idents were designed by Red Bee Media.

Audio: Depends on the variant.

2nd Logo (September 23, 2010-February 12, 2012)

Visuals: The logo starts with reserve-edited live-action footage of something happening and once it's done, the camera turns to a whiteboard with the word "together." already present, but it scrolls across a number of words until a disguised man puts a blue circle with the word "Watch" in white inside.

Variant: Some other variants shown include A Night Out, Playful Picnic, A Night In and Catch up Cafe. A Christmas variant was also used in 2010 and 2011.

Technique: Edited live-action footage. These idents were designed by Harriman Steel.

Audio: Unknown.

3rd Logo (February 13, 2012-February 14, 2016)

Visuals: On a single-colored background, we see live-action footage of objects moving around. Halfway into the ident, the footage slows down, a red semicircle appears in the middle, and certain objects come out of it at normal speed for a few seconds before becoming slow motion again. As the objects begin to fly out, the word "WATCH" wipes in.

Variant: Depending on the variant, the objects are either colorful furballs, crystals, smoke or liquids, and the background color is either sky blue, dark blue or orange.

Technique: CGI. These idents were designed by DixonBaxi.

Audio: Sounds of the objects like paint and fuzz balls, then a man whispering the channel's name is heard.


1st Logo (February 15, 2016-March 28, 2022)

Visuals: The logo starts with live-action footages of areas with the camera zooming in to a diamond ending up in another scene. The letter "W" is what the camera zooms into before going back to the diamond, and whenever the camera zooms inside the diamond or "W", a different live-action area is shown.

Technique: CGI edited into live-action footage. These idents were designed by Ink & Giants.

Audio: Unknown.

2nd Logo (March 28, 2022-)

Visuals: A red slanted rectangle zooms in superimposed over live-action footage. A thin "W" is seen cut out of it, which then widens and after a few seconds, fills in with white. The logo zooms back a bit and "Life Unfiltered" appears below it, as white stripes appear on the top and bottom.

Technique: 2D computer animation superimposed on live-action footage.

Audio: A music theme that gets louder then the logo appears . An announcer is also heard

Cookies help us deliver our services. By using our services, you agree to our use of cookies.