Force Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Force Entertainment (formerly Force Video) was an Australian home entertainment company. They distributed TV shows, movies and several documentaries. In 2008, they were bought by Beyond International Group and renamed Beyond Home Entertainment.

Force Video

1st Logo (1991?-1995?)

Visuals: On a black background, there is a gold-orange-red gradient circular arch, making it look like a circle. Below it was the words "FORCE VIDEO" in a serif font. Below it was the text "PRESENTS" with a white box inside the logo.

Technique: A still, printed image.

Audio: None or the same as the later version of the 2nd Seven Keys Video logo.

Availability: Seen on early Force Video releases from the era.

2nd Logo (1995?-1999)

Visuals: On time-lapsed footage of a sea with trees behind the logo, the Force Video wordmark from the previous logo zooms in and settles in the center.

Technique: 2D animation and time-lapsed live action.

Audio: A triumphant fanfare which continues from the preceding warning, then the rating screen.

Availability: Seen on B-movie releases from Force Video from the mid-1990s.

3rd Logo (1999-2005)

Visuals: Over a red-orange-gold moving cloudy sky background, the logo starts with the Force Video wordmark pan toward the screen, and the cloud background fades in over the sun. The text is also in silver.

Technique: 2D animation and live action.

Audio: A whoosh sound.

Availability: Can be seen on releases from this period, which were mostly B-movies. Also appears on early Force Entertainment releases despite having the Force Entertainment logo on the packaging.

Force Entertainment

1st Logo (2005)

Visuals: Over a black background, the logo starts with the connected metal letters "F" and "E" connect together. The logo then fades out, and then the text "FORCE ENTERTAINMENT" fades into the center.

Technique: CGI.

Audio: None.

Availability: Seen on very early Force Entertainment releases from the era.

2nd Logo (2005-2008)

Visuals: On a red cloudy sky background, the letters from the previous logo fly up and settle to the center. Then the logo shines, and the same Force Entertainment text from the previous logo zooms out from below the logo. A light shines over the logo.

Technique: CGI.

Audio: Whooshing sounds, ending in a synth theme.

Availability: Can be seen on releases from this period. A example is The Librarian: Quest For The Spear.

Force Entertainment
Beyond Home Entertainment
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