Fox/Pathé (Not For Rental Screen)

From the Audiovisual Identity Database, the motion graphics museum

< Fox

Bumper (2003-200?)



Visuals: On a black background, there are the white words "NOT FOR RENTAL" inside a red and rounded rectangular border. Below it is the warning text, with a white rectangle on the lower centre containing a telephone number and an e-mail address:

This product is licensed for retail sale only.
If you have rented, rather than purchased this product,
the store that rented it to you is unauthorised
to do so. You should contact the distributor on
(Tel: 020 7314 7000
or e-mail: [email protected])
and provide details of the rental store
that supplied it to you. All communication
will be treated with strict confidence.

Variants:

  • Some MGM Home Entertainment releases have the text in a Helvetica font, and it is altered in some places.
  • A variant on some releases from 2005 has two e-mail addresses (one for the general public, and one for dealers) inside the white rectangle. The text on this variant is also in a Helvetica font.

Technique: A still, digital graphic.

Audio: A British male announcer saying the warning text. The variants are silent.

Availability:

  • It appears on British Fox/Pathé/MGM DVD releases, such as X-Men 2, Home Alone 4, Master and Commander: The Far Side of the World, 28 Days Later, and The League of Extraordinary Gentlemen.
  • It also appears on some VHS releases, such as Just Married, Good Boy!, Robots, 5 Children and It, and The Magic Roundabout.
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