Draft:Disney+

From the Audiovisual Identity Database, the motion graphics museum




Background

Disney+ (pronounced Disney Plus) is an American subscription video-on-demand streaming service owned and operated by the Media Entertainment and Distribution (DMED) division of The Walt Disney Company. The service primarily distributes films and television series produced by the Walt Disney Studios and Disney Television Studios divisions alongside third-party content, with the service advertising content from the Disney, Pixar, Marvel, Star Wars and National Geographic brands in particular. It originally launched on November 12, 2019. In select international territories, Disney+ also operates a general-entertainment hub called Star which launched on February 23, 2021.

1st Screen (November 12, 2019-March 27, 2024)

Visuals: A dark blue background with the Disney wordmark in white on it fades in. A light appears above the "D" and forms a dark blue-white arch above the wordmark. Once the arch is formed, a plus symbol with its horizontal line slightly curved pops up next to the wordmark and emits light and dust for a brief time.

Technique: 2D computer animation by Trollbäck & Company.

Audio: None.

Availability: It is seen when the Disney+ app is started up on most platforms.

2nd Screen (November 12, 2019?-March 27, 2024)

Visuals: On a blue background is the fully formed Disney+ logo from before. Below the logo is a circle outline that forms in and out of view.

Technique: 2D computer animation by Trollbäck & Company.

Audio: None.

Availability: It is seen when the Disney+ app is started up.

3rd Screen (March 27, 2024-)

Visuals: A barely-visible Disney+ logo is situated at the center of a dark aurora background. A shine goes through the arch, which then explodes into an aurora, with the plus sign then filling into white, which the Disney+ logo fades in.

Technique: CGI by Loyalkaspar.

Audio: A five-second orchestral sting composed by Ludwig Göransson, combined with the "clap" from the previous logo.

Audio Trivia: On April 20, 2024 (Record Store Day), Disney offered a limited-edition two-inch vinyl record of the sting, titled Five Seconds of Magic.

Availability: It is seen when the Disney+ app is started up.