The Walt Disney Company: Difference between revisions

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{{about|the company formerly known as Walt Disney Productions|the main film division of Disney established in 1983|Walt Disney Pictures|the animation division spun off from Walt Disney Productions in 1986|Walt Disney Animation Studios}}
{{PageCredits
{{PageCredits
|description=Jess Williams, WileE2005, rjsmith09, Matt Anscher, Logohub, indycar and TheLogoFan2004
|description=Jess Williams, WileE2005, rjsmith09, Matt Anscher, Logoarto, indycar and TheLogoFan2004
|capture=Eric S., iheartparamount, indycar, DaffyDuckScrewball, yctheguardie, SubparMario63 and others
|capture=Eric S., iheartparamount, indycar, DaffyDuckScrewball, yctheguardie, SubparMario63 and others
|edits=Bob Fish, V of Doom, mr3urious, Nathan B., Optimus Prime 2000, userjt, universalxdisney172, shnick1985, HiddenResearcher, McDonald's1, indycar, KPLN, JakeWilliams025, iheartparamount, Unnepad, Logohub, Connormchenry97, DisneyInternationalFan, BaldiBasicsFan, and Tjdrum2000
|edits=Bob Fish, V of Doom, mr3urious, Nathan B., Optimus Prime 2000, userjt, universalxdisney172, shnick1985, HiddenResearcher, McDonald's1, indycar, KPLN, JakeWilliams025, iheartparamount, Unnepad, Logoarto, Connormchenry97, DisneyInternationalFan, BaldiBasicsFan, Tjdrum2000 and Michael Kenchington|video=wwodtv, Michael Strum, Jordan Rios, TheJamesmario, Peakpasha, Aster, Sagan's Logos, Logo Archive, VPJHuk and UltimateHDVideostify
}}
|video=wwodtv, Michael Strum, Jordan Rios, TheJamesmario, Peakpasha, Aster, Sagan's Logos, Logo Archive, VPJHuk and UltimateHDVideostify
}}{{Infobox company
{{Infobox company
|image=[[File:The Walt Disney Company 2012.svg|300px]]
|image=[[File:The Walt Disney Company Logo.svg|300px]]
|formerly=Disney Brothers Studio<br>(1922-1926)<br>Walt Disney Studio<br>(1926-1929)<br>Walt Disney Productions<br>(1929-1986)
|formerly=Disney Brothers Studio<br>(1923-1926)<br>Walt Disney Studio<br>(1926-1929)<br>Walt Disney Productions<br>(1929-1986)
|founder={{unbulleted list|{{w|Walt Disney}}|{{w|Roy O. Disney}}}}
|founder={{unbulleted list|{{w|Walt Disney}}|{{w|Roy O. Disney}}}}
|founded=October 16, 1923 ({{age|1923|10|16}} years ago)
|founded=October 16, 1923 ({{age|1923|10|16}} years ago)
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===Background===
===Background===
'''The Walt Disney Company''' is the current name of the company previously known as [[Walt Disney Productions]], following a name change in 1986.
'''The Walt Disney Company''' traces its beginnings to the '''Disney Brothers Studio''' (later '''Walt Disney Studio'''), an animation studio founded in 1923 by {{w|Walt Disney|Walter Elias '''"Walt" Disney'''}} and {{w|Roy O. Disney}} after the bankruptcy of their Laugh-O-Gram Studio. In 1937, the company produced its first full-length film ''Snow White and the Seven Dwarfs'', which was the first American animated feature film. Distributed by [[RKO Radio Pictures]], the film was a hit and was followed up by more films including ''Pinocchio'' (1940), ''Dumbo'' (1941), ''Bambi'' (1942), and the experimental symphony film ''Fantasia'' (1940). During World War II, however, Disney's main focus shifted to production of military films, and as such, production of animated features all but stopped. During this time, Disney put out "package films" consisting of a number of shorts put together, such as ''Saludos Amigos'' (1942) and ''The Three Caballeros'' (1944). Around the same time, Disney began producing live-action films, with its first such foray being the highly controversial animation hybrid ''Song of the South'' (1946). The studio's first fully live-action film, an adaptation of Robert Louis Stevenson's ''Treasure Island'', would follow in 1950.

In 1950, Disney returned to the animated films that made them successful with the release of ''Cinderella'', followed in quick succession by ''Alice in Wonderland'' (1951) and ''Peter Pan'' (1953). The latter would be the last Disney film distributed by RKO, as that year Disney established its own distribution arm Buena Vista Distribution (later [[Buena Vista Pictures Distribution]]), named after the road on which the studio was situated.

After Walt died on December 16, 1966, his brother Roy took over Walt Disney Productions and oversaw the release of films such as ''The Jungle Book'', ''The Happiest Millionaire'' (both 1967), and ''Bedknobs and Broomsticks'' (1971). Roy died of a stroke in 1971, shortly after the opening of Walt Disney World. Walt's son-in-law Ron Miller began running the studio with the help of Walt and Roy's associates Card Walker and Donn Tatum. This era of leadership at Disney is widely associated with a series of ambitious live-action flops, such as ''The Black Hole'' (1979) and ''Tron'' (1982), most of which have since gained a cult following. Despite Disney's live-action struggles, the animation unit continued to have success with films such as ''Robin Hood'' (1973). During his tenure, Miller established [[Touchstone Pictures]] and spun off Disney's live-action film division as Walt Disney Pictures on April 1, 1983, while Buena Vista was renamed [[Buena Vista Pictures Distribution]]. In 1984, a corporate takeover led by Walt's nephew {{w|Roy E. Disney}} led to Michael Eisner and Frank Wells (the latter of whom died in a helicopter crash in 1994) taking over the company. In 1986, after the commercial failure of ''The Black Cauldron'' (1985), the animation unit was split off to become [[Walt Disney Animation Studios]], and Walt Disney Productions was renamed The Walt Disney Company. Walt Disney Animation Studios, now headed by Roy E. Disney, would go on to produce ''The Little Mermaid'' (1989); its success led to the "Disney Renaissance" of the 1990s, which saw several equally successful films such as ''Beauty and the Beast'' (1991), ''Aladdin'' (1992), and ''The Lion King'' (1994).

{{SeparateTOC
|Walt Disney Productions|
{{ImageTOC
|Walt Disney Pictures (1951) 2.png|1st Logo (December 21, 1948-June 22, 1977)
|1972.png|2nd Logo (50th Anniversary) (December 22, 1972-July 12, 1973)
|Walt_Disney_Production_(1980)_Disco.JPG.jpg|3rd Logo (June 25, 1980)
|Walt Disney Productions (1980).jpg|4th Logo (1980)
|Walt_Disney_Productions_(1981)_Fox_and_Hound.jpeg|5th Logo (1981)
|Walt_Disney_Productions_(1982).jpeg|6th Logo (1982)
|Walt_Disney_Productions_(1985)_(From_-_UK_VHS_of_Cartoon_Bonanza_1).png|7th Logo (1985)
}}
|The Walt Disney Company|
{{ImageTOC
|Walt_Disney_Company_logo_1990s.png|(1989-1996)
}}
}}

==Walt Disney Productions==
===1st Logo (December 21, 1948-June 22, 1977)===
<gallery mode="packed" heights="150">
File:Walt Disney Pictures (1951) 2.png|''Nature's Half-Acre: A True-Life Adventure''
File:Walt Disney Pictures (1952, Closing) 2.png|''True-Life Adventures: Water Birds''
File:Walt Disney Pictures (1959) 2.png|''The Shaggy Dog (1959)''
File:Walt Disney Pictures (1961).png|''101 Dalmatians''
File:Walt Disney Pictures (1965) 2.png|''Those Calloways''
File:Walt Disney Pictures (1967) 2.png|''The Jungle Book (1967)''
File:Walt Disney Pictures (1973).png|''Robin Hood''
File:Walt Disney Pictures (1977) 5.png|''The Rescuers''
</gallery>

'''Logo:''' At the start of the film, we see the 1948 corporate Walt Disney signature above "Presents". Starting in 1973, this was changed to "Walt Disney Productions Presents".

'''Variant:''' In foreign countries, "presents" is replaced by that country's translation (such as "Presenta" on Italian and Spanish prints).

'''Technique:''' Usually none, but on ''101 Dalmatians'', traditional animation by the company's animation division, now [[Walt Disney Animation Studios]], is used.

'''Music/Sounds:''' The opening theme of the movie.

'''Availability:''' Uncommon. Still saved on some classic Disney shorts and movies of the era but could be plastered in the future, making its first appearance on the ''True-Life Adventures'' series of films and last appearing on ''The Rescuers''. However, most films released during this period use an in-credit text instead of the signature script. The foreign versions are rare because they were only released in theatres, VHS, Laserdisc, VCD and some DVD releases as they are usually replaced with the domestic English credits for current DVD/Blu-ray releases.

'''Legacy:''' A favorite among fans of Walt Disney and his classic films.

===2nd Logo (50th Anniversary) (December 22, 1972-July 12, 1973)===
[[File:1972.png|center|350px]]
{{YouTube|id=XPlOdVvQ02g}}

'''Logo:''' On a {{color|scarlet|scarlet}} background with black, wavy, moving Moiré patterns, a {{color|blue}} version of Disney's 50th anniversary logo (a big "50" with Mickey Mouse ears on the "0" with the word "HAPPY" above it and "YEARS" below) appears and eventually changes the background into a blue background with images of Disney cartoon characters, outlined in {{color|green}}, facing the ''50''. The "50" logo zooms out followed by "HAPPY" zooming out above it and "YEARS" doing the same below. Tinker Bell appears, flies around, and waves her wand, changing the screen to black. The 1954 Buena Vista logo would follow.

'''Technique:''' Traditional animation, which is again from Walt Disney Animation Studios.

'''Music/Sounds:''' The first two bars of "When You Wish Upon a Star". An announcer (Dick Wesson) says "And now, a 50th-anniversary presentation from Walt Disney Productions!". On international releases, the announcer is absent, and the music is two full tones lower.

'''Availability:''' Extremely rare. Appeared before the 1954 Buena Vista logo on the studio's films (both original and reissues) in 1973 and also appeared briefly (twice) on ''The Wonderful World of Disney'' episode "50 Happy Years". Remains intact on ''Charley and the Angel''. Its first known appearance was on ''Snowball Express'', and its last known appearance was on ''A Disney Cartoon Jubilee''.

===3rd Logo (June 25, 1980)===
[[File:Walt_Disney_Production_(1980)_Disco.JPG.jpg|300px|center]]

'''Logo:''' Superimposed over the opening credits, we have "WALT DiSNEY" in the familiar corporate Disney logo font and in yellow. Right under is "PRODUCTIONS", also in yellow.

'''Technique:''' None.

'''Music/Sounds:''' The opening theme.

'''Availability:''' Extinct. This was spotted on ''Mickey Mouse Disco'', after the Buena Vista logo. The short was seen on television several times, which includes being in episodes of various Disney cartoon compilation shows, such as ''Mickey's Mouse Tracks'', ''Donald's Quack Attack'' and ''The Ink and Paint Club'' among others. It has never been made available on home video or on streaming, but it can be seen currently on 16mm copies of the short.

'''Legacy:''' Probably the first movie logo with the famed "DiSNEY" signature font, although it was already in use elsewhere since 1956.

===4th Logo (1980)===
<gallery mode="packed" heights="250">
Walt Disney Productions (1980).jpg
Paramount Pictures-Walt Disney Productions (1980).jpg
</gallery>
{{YouTube|id=-ib-sOYonuk}}

'''Logo:''' We see a {{color|#00008B|dark blue}} Mickey head with waves in {{color|#87CEEB|sky blue}} within a {{color|blue}} background and on the Mickey head, the words "Walt Disney" in the original signature script are on the top and the word "PRODUCTIONS" is on the bottom.

'''Variant:''' A zoomed-out version exists, appearing alongside the 1975 [[Paramount Pictures]] logo.

'''Technique:''' None.

'''Music/Sounds:''' The trailer theme.

'''Availability:''' Near extinction. The logo made its only appearance on the international trailer for Robert Altman's ''Popeye''. The trailer was considered lost until recently when the trailer and the logo were discovered on the Greek VHS release of ''Donald Duck Goes West''.

'''Legacy:''' It became a subject of discussions and speculations on the internet, being considered the most mysterious out of all the Disney logos.

===5th Logo (1981)===
[[File:Walt Disney Productions (1981) Fox and Hound.jpeg|center|350px]]
{{YouTube|id=92HAdkcn8m4}}

'''Logo:''' On a blue background, we see "WALT DiSNEY" in the familiar corporate Disney logo font and in red. Right under is "PRODUCTIONS" in white. The text is zooming in to the camera.

'''Technique:''' The zoom-in.

'''Music/Sounds:''' Just an announcer saying the company name along with the sounds from the trailer.

'''Availability:''' Ultra rare. This was spotted on the original theatrical trailer of ''The Fox and the Hound''.

===6th Logo (1982)===
[[File:Walt_Disney_Productions_(1982).jpeg|center|350px]]
{{youtube|id=https://www.youtube.com/watch?v=H9Oc3TP5QFE}}
'''Logo:''' On a twilight background, we see the "WALT DiSNEY" script in 3D and in red, with "PRODUCTIONS" below also in red. The background fades into a cloud time-lapse. Lightning sparks appear and accumulate before being absorbed by the Disney logo, which shines and 'melts' into a red ring.

'''Technique:''' Live action footage and traditional animation.

'''Music/Sounds:''' A choir, followed by sounds of electricity, which is part of the video's theme.

'''Availability:''' Ultra rare. Seen on a 1982 Walt Disney Home Video demonstration tape.

===7th Logo (1985)===
<gallery mode="packed" heights="200">
File:Walt Disney Productions (1985) (From - UK VHS of Cartoon Bonanza 1).png
File:Walt Disney Productions Presents (1985).png
</gallery>
'''Logo:''' On a red background, we see "WALT DiSNEY" in white, with "PRODUCTIONS" and "PRESENTS" below.

'''Technique:''' None.

'''Music/Sounds:''' None.

'''Availability:''' Extremely rare. Can be seen on British pre-cert tapes of ''Walt Disney's Cartoon Classics: Cartoon Bonanza 1'' and ''2''.


===Logo (April 24, 1989-1996)===
==The Walt Disney Company==
===(1989-1996)===
[[File:Walt Disney Company logo 1990s.png|center|350x350px]]
[[File:Walt Disney Company logo 1990s.png|center|350x350px]]
'''Logo:''' On a black screen, we see the copyright year in Roman numerals, with "{{Font|serif|The}} '''WALT DiSNEY''' {{Font|serif|Company}}" below it. "{{Font|serif|All Rights Reserved}}" is seen below everything.
'''Visuals:''' Just the copyright year in Roman numerals, with "{{Font|serif|The}} Walt Disney {{Font|serif|Company}}" (with "{{big|Walt Disney}}" in its corporate font) below it. "{{Font|serif|All Rights Reserved}}" is seen below everything.


'''Technique:''' None.
'''Technique:''' Still digital graphic.


'''Music/Sounds:''' None or the ending theme.
'''Audio:''' None or the ending theme.


'''Availability:''' Extinct. It was only used on television, replacing the in-credit Walt Disney Productions text seen at the end of shows. Seen on ''The All-New Mickey Mouse Club'' and the making-of featurette for ''A Goofy Movie''. It would later be replaced by [[Disney Enterprises]].
'''Availability:''' Seen on ''The All-New Mickey Mouse Club'' and the making-of featurette for ''A Goofy Movie''. It would later be replaced by [[Disney Enterprises]].


{{Navbox-WaltDisney}}{{Movie-Navbox}}{{TV-Navbox}}{{Animation-Navbox}}
{{Navbox-WaltDisney}}
[[Category:American television logos]]
[[Category:American corporate logos]]
[[Category:American film logos]]
[[Category:American animation logos]]
[[Category:United States]]
[[Category:United States]]
[[Category:Television logos]]
[[Category:Corporate logos]]
{{Chronology|[[Walt Disney Productions]]<br>[[21st Century Fox]]|}}
[[Category:Film logos]]
[[Category:Animation logos]]
[[Category:The Walt Disney Company]]

Latest revision as of 19:33, 12 May 2024

Credits
Descriptions by
Jess Williams, WileE2005, rjsmith09, Matt Anscher, Logoarto, indycar and TheLogoFan2004

Captures by
Eric S., iheartparamount, indycar, DaffyDuckScrewball, yctheguardie, SubparMario63 and others

Editions by
Bob Fish, V of Doom, mr3urious, Nathan B., Optimus Prime 2000, userjt, universalxdisney172, shnick1985, HiddenResearcher, McDonald's1, indycar, KPLN, JakeWilliams025, iheartparamount, Unnepad, Logoarto, Connormchenry97, DisneyInternationalFan, BaldiBasicsFan, Tjdrum2000 and Michael Kenchington

Video captures courtesy of
wwodtv, Michael Strum, Jordan Rios, TheJamesmario, Peakpasha, Aster, Sagan's Logos, Logo Archive, VPJHuk and UltimateHDVideostify


Background

The Walt Disney Company is the current name of the company previously known as Walt Disney Productions, following a name change in 1986.

Logo (April 24, 1989-1996)

Visuals: Just the copyright year in Roman numerals, with "The Walt Disney Company" (with "Walt Disney" in its corporate font) below it. "All Rights Reserved" is seen below everything.

Technique: Still digital graphic.

Audio: None or the ending theme.

Availability: Seen on The All-New Mickey Mouse Club and the making-of featurette for A Goofy Movie. It would later be replaced by Disney Enterprises.

◄ Walt Disney Productions
21st Century Fox
The Walt Disney Company
Retrieved from "https://www.avid.wiki/The_Walt_Disney_Company?oldid=865663"
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