Disney Enterprises

From the Audiovisual Identity Database, the motion graphics museum


Background

Disney Enterprises, Inc. is a division of The Walt Disney Company for most television shows made by Disney or aired on Disney networks, which also serves as the copyright holder and trademark owner of all Disney-branded properties and, in addition, as the owner of individual business names and trademarks. The company was founded in February 1996, after the acquisition of Capital Cities/ABC by Disney when ABC Group (now Disney General Entertainment Content) was formed.

Logo (1996-)

Visuals: On a black background (or in-credit) is the copyright notice reading:

"© [year in Roman numerals] Disney Enterprises, Inc.

All Rights Reserved"

Starting in the mid-2000s, [sometimes] the logo would be shrunk down to the bottom center of the screen.

Variants:

  • A version exists with an "In Association With" byline above the logo.
  • A variant exists on Disney Channel sitcoms (starting with The Suite Life of Zack & Cody season 2 episode "Moseby's Big Brother" in 2006) where the logo is superimposed over the last scene of the episode. This would later appear on Disney Channel airings of their animated shows beginning in 2019.
  • In this logo's later years, the copyright year has actual numbers.
  • On Go Baby!, a butterfly wipes away the screen revealing the logo leading into the Little Airplane/Granada combination logo.

Technique: A still digital graphic.

Audio: Generally, none. Otherwise, it's either the closing theme or a line from the closing scene accompanied by a laugh track (on Disney Channel sitcoms featuring the superimposed variant).

Availability: Seen on Disney shows since 1996, replacing the in-credit Walt Disney Company text seen at the end of show.

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