The Baby Einstein Company

From the Audiovisual Identity Database, the motion graphics museum


Background

In 1999, Aigner-Clark Productions changed its name to The Baby Einstein Company. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Julie Aigner-Clark sold the company to The Walt Disney Company on November 7, 2001. Twelve years later, on October 14, 2013, Kids II, Inc. acquired the brand from Disney.



1st Logo (November 23, 1999-November 23, 2010)

Visuals: Same as the I Think I Can Productions and Aigner-Clark Productions logos, except the text now reads:

The Baby Einstein Company
Presents

The colors of the text vary depending on the tape. The logo is still.

Technique: Fading effects.

Audio: The opening of the show.

Availability: Seen on most Baby Einstein VHS tapes beginning with Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits.

2nd Logo (August 15, 2000-November 21, 2007)


Visuals: On a white background is a colorful caterpillar made up of several spheres. It has a yellow sphere for a head, with red antennas, beady black eyes and pink cheeks, made up of purple and blue balls for the body, with a smaller yellow ball connecting them in between, tiny red and yellow balls for the tail, and four lavender toy wheels. It enters from the far left of the screen in the distance, and slowly inches towards the screen (it glances at the viewer midway through). Once the caterpillar reaches the center of the screen, it comes to a halt, and looks at the viewer, blinking twice and opening its mouth. On the first blink, the company's logo fades in on the ground. The camera pulls up to a bird's eye view and zooms out, with the caterpillar continuing to look at the viewer as this happens, revealing the logo, consisting of the words "baby einstein" in a multicolored, sloppy handwritten font and a crude drawing of a boy's head with spiky hair and glasses next to the word "baby". "the" and "company" are above and below the logo. When the camera settles in place, the blue text "Great minds start little." flies down to the bottom left corner of the screen.

Trivia:

  • This logo was based on a scene from Baby Einstein: Language Nursery featuring a toy caterpillar.
  • The caterpillar in this logo would eventually be given the name Cal, after Baby Einstein was brought by Kids II.
  • The boy's head in this logo is said to have been the basis for the design of Leo from Little Einsteins, which Baby Einstein helped produce.

Variants:

  • Starting in the mid-2000s, the text "Great minds start little." does not appear. While some versions remove the text from the animation, others versions will simply freeze the logo before the text appears.
  • An in-credit still version appears on some episodes of Little Einsteins, placed on top of a blue square with copyright info in white text underneath. On some episodes, the blue square is omitted.
  • On the Baby Einstein Discovery Kits or 2007 Baby Einstein videos, this logo is shown, but with the Baby Einstein logo from the next one.
  • On 2000-2003 DVD versions of some Baby Einstein videos, this logo is shown, before it fades to black and the Digital Board Book logo fades in.

Technique: CGI by Stephen Rozmiarek. The 2007 version was done at Pixel Kitchen, Inc.

Audio: A calm, soothing woodwind/chime theme, with sounds of nature (ex. birds chirping and wind) in the background, and two cartoon blinking noises for the caterpillar. The music rises to a crescendo when the camera pulls upward, ending with three notes. This was composed by Bill Weisbach. When the logo's music ends, Julie Aigner-Clark says "For more information on our developmental products for babies, and toddlers, visit babyeinstein.com. Enjoy the show."

Audio Variants:

  • Sometimes, there is no voice over.
  • The in-credit versions have the show's ending theme.
  • On the Baby Einstein Discovery Kits, there are different birds singing sounds in the logo.
  • Since 2008, Aigner-Clark now says "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show."

Availability: Seen on most Baby Einstein videos starting with Baby Van Gogh and ending with Lullaby Time, which has the next logo instead. Also appears on a Baby Einstein promotional video from 2002. This also appeared on post-2007 prints of these Baby Einstein videos with the next logo. However, this logo doesn't appear on post-2007 prints of these videos, as they use the next logo instead. This also appeared on the Baby Einstein Discovery Kits or 2007 Baby Einstein videos, but with the new Baby Einstein logo instead.

3rd Logo (November 21, 2007-November 23, 2010)


Visuals: Same as the previous logo, but it has been re-animated and the Baby Einstein logo is now in a blue box that includes the Disney logo also in blue.

Technique: CGI.

Audio: Same as the previous logo, but Julie Aigner-Clark now says "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." Sometimes, Aigner-Clark's voiceover from the previous logo is used.

Audio Variant: As with the previous logo, there is no voice over sometimes.

Availability: Seen on most Baby Einstein videos from Lullaby Time to World Music, as well as the Baby Einstein Discovery Kits. The Baby Einstein Discovery Kits or 2007 Baby Einstein videos has the previous logo, but with the new Baby Einstein logo instead.

Aigner-Clark Productions
The Baby Einstein Company