TV Globo

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 14:31, 5 February 2023 by Electra (talk | contribs)




Background

TV Globo, formerly called Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo, being by far the largest of its holdings. Globo is the largest commercial TV network in South America and the second-largest commercial TV network in annual revenue worldwide just behind the American Broadcasting Company and the largest producer of telenovelas. Globo is headquartered in the Jardim Botânico neighborhood of Rio de Janeiro, where its news division is based. The network's main production studios are located at a complex dubbed Estúdios Globo, located in Jacarepaguá. It is composed of 122 owned and affiliate television stations throughout Brazil plus its own international networks, Globo TV International and TV Globo Portugal. In 2007, Globo moved its analog operations to high-definition television production for digital broadcasting. TV Globo is one of the largest media companies in the world and produces around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil. Through its network, the broadcaster covers 98.6% of Brazil's territory. Recognized for its production quality, the company has already been presented with 14 international Emmys. The international operations of Globo include seven pay-per-view television channels and a production and distribution division that distributes Brazilian sports and entertainment content to more than 190 countries around the world. In Brazil, Globo TV presently reaches 99.5% of potential viewers, practically the entire Brazilian population, with 122 broadcasting stations that deliver programming to more than 183 million Brazilians. The network has been responsible for the 20 most-watched TV programs broadcast on Brazilian television, including Avenida Brasil, a 2012 record-breaking telenovela that reached 50 million viewers and was sold to 130 countries.

(December 1, 2021-)


Logo: On a gradient background, a globe zooms out to reveal it's in another globe, then again zooms out to reveal it's in the new Globo logo, then the background inverts and goes back to normal.

Trivia: The gradients in the logo represents the programming the network has:

  • Pink/red/orange represents its general entertainment programming (Conversa com Bial, Caldeirão com Mion, etc.) and soap operas (Vale a Pena Ver de Novo, Um Lugar ao Sol, etc.).
  • Pink/orange/yellow represents its light entertainment programming (Mais Você, Encontro com Patrícia Poeta, etc.) and children's programming (possibly a potential revival of TV Globinho, but the fans were aware that the program will return with a campaign as of mid-2016, titled "#VoltaTVGlobinho").
  • Blue/light blue represents its news programming (Jornal Nacional, Bom Dia Brasil, Jornal da Globo, etc.).
  • Blue/magenta/purple represents its movies (Corujão, Sessão da Tarde, Domingo Maior, etc.) and TV series (Cine Holliúdy, Sob Pressão, etc.).
  • Green represents its sports programming (Globo Esporte, Esporte Espetacular, Futebol na Globo, etc.).

Variants: The gradient backgrounds are:

  • Pink/red/orange and magenta/purple/light blue.
  • Blue/green/yellow and magenta/purple/light blue.
  • Inversion of pink/red/orange and magenta/purple/light blue.
  • Inversion of blue/green/yellow and magenta/purple/light blue.
  • Pink/orange/yellow and cyan/blue/light blue.
  • Inversion of pink/orange/yellow and cyan/blue/light blue.

Technique: TBA.

Music/Sounds: A new rendition of the "Plim-Plim" jingle.

Availability: Brand new, officially debuted on-air on December 1, 2021 during Jornal Nacional, and features more vibrant colors which take over the full screen. Instead of having a rainbow-colored screen, the whole logo adopts different color palettes, with the blue/orange version becoming the default.

Rede Globo
TV Globo
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