Rede Globo

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (September 29, 1966-1969)

Visuals: There is an arrow move to the left on the screen. This arrow eventually forms into a giant "4", which has a space inside the lines' point of intersection. The Globo logo (a simple wireframe globe with longitude and latitude lines) is seen inside the square, which the camera suddenly zooms into.

Technique: Cel animation by Mauro Borja Lopes.

Audio: A drum fanfare with a Brazilian announcer saying "No ar, mais um campeão de audiência Brasil no seu Canal 4." ("On air, another Brazilian audience champion is on your Channel 4."), followed by an ascending UFO sound.

2nd Logo (1969-1975)

Visuals: On a black background, white rays are seen shooting out from a pair of lips. The lips then move down and open up and a speech bubble grows from them, in which the word "NOTÍCIA" ("NEWS") appears. The speech bubble and the rays then disappear as the top lip turns into an "M", and more letters appear to form "AMOR" ("LOVE"). The letters rearrange themselves vertically and turn into the word "EMOÇÃO" ("EMOTION") as a caricature of a woman slides in and sheds a tear. The woman then opens her eyes and smiles, when the text suddenly becomes "ALEGRIA" ("JOY") and the tear turns into a star. Everything then disappears as the star zooms in and then forms a circle with 6 segments, the vertical ones being curved while a horizontal line cuts them, which also was the Rede Globo logo at the time. 2 stars then appear on the sides of the logo and the words "O QUE É BOM" ("WHAT'S GOOD") appear in an arch, while "ESTÁ NA GLOBO" ("IS ON GLOBO") appears in a smile shape, with each word appearing and stretching when the chorus sings them out. The logo then fades out and the words and stars zoom in as the opening of the program starts.

Variant: A shortened version exists, starting with the logo being revealed.

Technique: Cel animation by Mauro Borja Lopes.

Audio: A small violin tune, followed by a bombastic theme with a chorus singing "Rede Globo! O que é bom está na Globo!" ("Rede Globo! What's good is at Globo!"), with a final note of a trumpet before segueing into the opening theme.

Availability: Seen on programs from the time, but there's no way that those would be available.

3rd ID (1970-March 7, 1976)

Visuals: On a black background, the 1966 Rede Globo logo appears on the center of the screen, it zooms out into the top left corner, then a circle appears, then 11 others appear, then two lines appear, then "REDE GLOBO" appears.

Variant: An end-of-year version also exists.

Technique: Cel animation by Mauro Borja Lopes.

Audio: Unknown.

Availability: Found on programming from the time period.

4th ID (March 8, 1976-1980)

Visuals: This logo has four variants:

  • The 1976 variant consists of many blue circles arranging in different formations, with "REDE GLOBO" appearing in a more stylized Avant Garde Gothic font. This would conclude with the finished product, consisting of both the text and the blue globe. The logo was created by Hans Donner, an Austrian who wanted to renew the brand of Rede Globo. It represents the earth being a television, with a TV tube cutout in the center and another circle inside of it.
  • The 1978 variant has bubble-like silver balls (which would become iconic throughout the next decade) that float around. A bubble in the center is segmented off with a rainbow light, before zooming in and forming the Globe (as it was known), with the Rede Globo text appearing from above with a rainbow trail.
  • The 1979 variant has a similar concept except only one bubble is visible and it looks as if it's in the ocean.
  • There is a short variant starting with the rainbow trail.

Technique: Depending on the variant. Backlit cel animation usually done with Oxberry. The animation was rumored to be by Robert Abel and Associates, but it was actually done by Roberto Shimose.

Audio: It depends:

  • 1976-1978: A dramatic fanfare with an announcer.
  • 1978-1980: Weird synth music, ending with a warbling synth note and then a chorus singing (strangely) the first part of the channel's name.
  • 1979: A techno synth-pop tune, ending with the synth note and then the chorus from the 1977-1980 logo.
  • Sometimes there is an announcer.
  • The aforementioned short variant has a weird wavy synth noise including a descending whirring synth, ending with a brass note and a drum.

Availability: The 1979 version was only used as a bumper.

5th ID (1977-1981)

Visuals: There is a blurry version of the Globe featured in previous and following logos. There are about five of them, copied side to side, on a black background. These Globes turn to face the camera, and then they sort of merge together and fade out. There is one globe remaining and it shines a bit. There is a white "masking" over it, which eventually comes towards the screen and turns into the words "REDE GLOBO". More Globes appear and the words slide to the top and bottom of the screen.

Technique: Live-action and Scanimation by Dolphin Productions.

Audio: It varies, but mostly consists of upbeat jazz-funk themes.

Availability: This so far was used as a station ident.

6th ID (1980-1983)

Visuals: This logo consists of rainbow cylindrical lines, and silver balls moving about them. The final product has the Rede Globo logo and "REDE GLOBO" coming in with a multicolored chyron trail.


  • 1982: The cylindrical lines are sometimes arranged almost like a slide, and wrap around the screen.
  • 1982-1983: The lines are replaced with silver balls with a rainbow tint. The Globe slides across these balls, ending as usual.

Technique: Depending on the variant, but all use some sort of digital computer animation. These are all made by NYIT's Computer Graphics Lab using custom software running on a DEC PDP-11 and an Evans and Sutherland LDS-1.

Audio: Various funk jingles ending with a choir singing "Rede Glooobo!".

7th ID (1983-1986)

Visuals: There were multiple variants, but this is the main one. On a black background, there is a bunch of colors. Suddenly, there is a ball hit the colors, revealing them to be color walls. The camera pans to the end of the color walls. Once the ball is done hitting them, it's revealed to be the Rede Globo logo. Then we see the 3D text "REDE GLOBO" spin to the bottom.


  • The main variant sometimes has a bluish tint to it.
  • The second variant consists of a different setup of the colored walls. They're in different shapes and seem more diverse. There are also multiple silver balls moving about the area of the camera pan.
  • The third variant shows a clip showing the wireframe animation of the second variant.
  • The fourth variant shows another arrangement of colored walls sweeping to and from towards the viewer as lots of silver balls move through them.

Technique: CGI done by Pacific Data Images on a DEC VAX-11/780, SONY BVH-2000, DeAnza framebuffer, and IMI-500 using P2R, SCRIPT, LED, and E-MOTION software.

Audio: A dramatic synth tune with an ascending drone. The drone increases in pitch as the ball "opens up" each colored wall, then descends as it does the same in the latter portion of the logo; we then hear a choir singing "Rede Glooobo!", then the last note of the music.

Audio Variants:

  • The second variant uses an exuberant brass tune much different than the main variant.
  • Starting with the third variant, it has its own music: a synthpop tune (during the showcase of the animation), segueing into a high-tempo synthesized ditty that ends with the choir as usual.

8th ID (1986-April 7, 1992)

Visuals: The Globo symbol, now donning its signature rainbow gradient and a refreshed metal texture, is formed in various different ways, usually with it ending on a black background with a grey gradient on the bottom. They also differ from year to year, as shown below:

  • 1986 (1): Starting off inside of a rainbow gradient space shifting through different hues, the Globo logo is seen in the corner taking up most of the screen before zooming out and beginning to rotate. As it turns around, it reveals that its actually a larger version of the normal logo and it zooms out, eventually becoming the standard print logo. This was a placeholder before the main ident debuted a few weeks later, but the end result would be the base for all following variants.
  • 1986 (2): The camera flies across a floor of tetrahedrons floating in space, forming a multi-colored floor with a smooth surface. As it pans around the shiny floor, a silver ball crashes through it and several of the tetrahedrons fly around it as well as the camera zooms into it. More of them fly up and, after getting an extreme close-up on the sphere, form the rainbow gradient before the Globo logo zooms out and turns into the familiar look.
  • 1987: Several clusters of tetrahedrons are seen in multiple color shades, all before bundling up into many icosahedrons. A silver sphere flies behind them while being reflected onto its surface, and the camera attempts to follow it as the shapes grow in size. A silver sphere falls into frame and the icosahedrons before the rainbow gradient before zooming out to reveal the logo.
  • 1988 (1): Across a multi-colored floor is a hemisphere split into multiple tower-like structures with a blue core to them, and the camera glides straight into it. The camera spins around once and faces the "sky", with the cores turning a deep red color. As it zooms out, the cores turn back into the blue color and join together to form the silver sphere, with the logo zooming out into its familiar place.
  • 1988-1989: Flying over a silver cityscape, a chrome ball descends above it and creates a reflection on the bottom side and eventually starts causing the building to become different colors, starting with purple and ending with red as it glides over the smaller buildings. As it reaches the building with the slanted roof, it phases through it and colors it in a rainbow shade on each of its panels, before the sphere turns around to form the Globo logo and the background fades to black. In 1989, several discs also appear from behind it in multiple colors, from the top right and bottom left corners of it.
  • 1989 (2): On a bluish space background, a texture silver sphere flies about and takes up most of the screen, shining with a faint rainbow gradient. As it moves about, it reveals more sphere zooming in and moving all around in space with the larger sphere zooming out, reflecting some of the spheres. It then strikes an invisible wall, rippling out rainbow colors as it begins to turn around reveal the gray-gradient background, then fully turning around to reveal that its the same logo as all the other variants. Starting with this variant, the logo takes up more space on-screen.
  • 1991 (1): Effectively similar to the 1st 1986 variant, but it repeats itself twice before forming the logo, various silver objects fly into the logo, and different monochrome images appear within the walls of the logo before fading to the rainbow gradient.
  • 1991 (2): Starting off on a darkened Earth, the sun shines a small light and appears over the horizon as the Earth moves down and a large TV camera with the Globo logo on it drops down. It then rotates around and the screen zooms through the lens, revealing a eye-like inside with multiple gradient orbs floating and a green "pupil" in the back zooming in towards the camera. The pupil then engulfs the screen, fading to the rainbow gradient, then zooming out to reveal the Globo logo turning into place.
  • 1992: Similar to the 1991 post-promo variant, but extended to feature the repeated intro animation and multiple different silver objects emerging from the logo and flying towards the screen. The actions here are also a bit slower.


  • Usually after a promo is played, a little animation is played. This also differ from year to year:
    • 1986: Same as the base logo.
    • 1987: A rainbow-gradient sphere is seen before the shell comes off to reveal a silver sphere, with the logo zooming out and tilting towards the screen as the shell forms the backing gradient.
    • 1988 (1): The sphere zooms out while parts of the logo are surrounding it in ring-shaped cuts. The logo tilts towards the screen and fuses together, forming the logo.
    • 1988 (2): A short version of the base ident, the sphere instead rises up and forms up to become the Globo logo, rotating towards the screen.
    • 1988-1989: Just a short version of the base ident.
    • 1989 (2): A short version of the ident.
    • 1991-1992: A remastered version of the first variant.
  • A short-lived variant would have a grey-gradient background with 2 plates, one dark grey with white lines and one with the Rede Globo logo on it, spin around and eventually stop in place in the middle, with the Globo plate overlaying the other.
  • A "summer" variant had footage of the inside of a wave playing as a silver sphere flies through, before cutting to the 1987 variant.
  • A New Year's Eve variant in 1987 was used, having 2 champagne glasses spin around and cling together twice, making the famous "Plim-Plim" (which was introduced in 1971 as a pair of simple beeps accompanying the network logo of the time, used in break bumpers between commercial breaks and the main program; the "plim-plim" returned into its current form, two synthesized "bleeps", in 1977) before the logo appears and zooms in.
  • A promo in 1991 shows the rainbow gradient being formed from flowers.

Technique: Usually, CGI by Hans Donner, the creator of the original logo, along with his business partner Roberto Shimose at then-new Globograph. This logo is done on a DEC VT-100 terminal using PDI's script software.

Audio: Any sort of fast-paced synthpop tune done by Roger Henri on Yamaha DX7 that has some sort of announcer or slogan attached to it. A chorus is heard singing "Rede Glooobo!".

Audio Variants: This is a list of music variations:

  • Until 1988, the chorus was female. Starting in 1988, the male chorus is added, mixing the male with the female to become full in unison.
  • Starting in 1991, the choir now becomes an instrumental, 4-note motif. Also, the music is now done on Korg M1 (Korg M1 itself was recycled for the first of three synthesizers for the next logo below).
    • Prior to simplifying, said instrumentalization was used only in the 1987 version.

9th ID (April 8, 1992-December 31, 1995)


  • 1992: In what appears to be a black-blue gradient is the bottom of a tube floor with some rings and a translucent plane, and what appears to be a rainbow triangle stick. Another tube floor comes, this time smaller and without the translucent plane. 2 hemispheres come up, one top and bottom. The top forms in a vertical plane but the bottom forms in a horizontal plane. These things now fade to a new sphere with textures, finally revealing the formed sphere and the rainbow gradient, this time made in tetrahedrons.
  • 1993: Inside the rainbow gradient, many radio towers come past the camera. When it reaches the last radio tower, the camera pans down. (The last radio tower is actually connected to the inside Globo sphere.) The screen zooms out to reveal the Globo logo.
  • 1994: Unknown

Technique: CGI by Roberto Shimose using a Silicon Graphics computer with Alias PowerAnimator software.

Audio: The fanfares were composed by Roger Henri. The 1992 fanfare used the Korg M1, E-MU Proteus/1, and Roland U-20 synthesizers, whereas all further fanfares used E-MU Proteus/2.

10th ID (January 1, 1996-April 2, 2000)

Visuals: Same as the last two, but the globes have a new texture.

Technique: The same CGI by Roberto Shimose using a Silicon Graphics computer with Alias PowerAnimator software.

Audio: The fanfares were composed by Roger Henri using E-MU Proteus 2.

Audio Variant: The 1997 promo version ("Quem Tem Globo, Tem Tudo") recycled the 1987 version of the eighth logo's music.

11th ID (April 3, 2000-December 31, 2004)

Visuals: Each variant consists of the same animation: against a video of a place or landmark in Brazil, a glass version of the Rede Globo logo slowly zooms out until it's fully revealed. Then the screen fades to the normal logo on a black/blue background.


  • Numerous variants of the logo exists, consisting of more than 25 of them.
  • The TV Globo International ident is similar but modified: the background is a satellite shot of the Earth, and when the screen fades to the logo, it zooms back to the top to make place for the letters "TV GLOBO" and "INTERNATIONAL".
  • Sometimes in the short version, the glass Globo logo still remains, instead of fading into the normal logo at the end. This was only used in Portugal.

Technique: Live-action combined with CGI. This was done by Globograph on a later-IRIX Silicon Graphics workstation running Alias Maya software.

Audio: A short piece of music that depends on the variant, followed by (in every variant ever) the trademark Rede Globo jingle. The regular version (the version with the Earth background) and the Globo jingle version were composed by Roger Henri on an Ensoniq TS-10, while the short pieces of music were composed by Flávio Biniou, Fael Mondego and Marco Tommazo.

Audio Variant: The TV Globo International variant had a triumphant fanfare, ending with the Rede Globo jingle.

12th ID (January 1, 2005-April 2007)

Visuals: Against a video of a Brazilian landmark, glass streaks appear from somewhere, expand and then move out. The glass Rede Globo logo then appears and zooms back, just like in the previous logo, but when the screen fades, there is a brighter version of the logo on a cyan/white gradient.

Variant: See this page for the 40th anniversary variant.

Technique: Live-action combined with CGI done by Globograph.

Audio: Same as the 11th logo.

13th ID (April 2007-March 29, 2008)

Visuals: There are some pyramids on a black/blue/cyan gradient background, then the pyramids come to a wall, forming the logo, finally the rainbow part shimmers.

Variant: A widescreen version exists, due to Globo changed its analogue operations with the purpose of building a television production in high definition for digital television.

Technique: CGI by Globograph.

Audio: A 10-note triumphant fanfare (repeated twice, the first in F major and the second is three semitones higher), followed by the trademark Rede Globo jingle (in the same key as the first time of the fanfare) and ending in Rede Globo's famous "plim-plim" sound. Composed by Roger Henri.

Audio Variants:

  • From June to September 2007, the motif is higher.
  • An early version contains an electronic-like fanfare followed by the trademark Rede Globo jingle recycled from the last two logos.

14th ID (March 30, 2008-April 12, 2009)

Visuals: On a black background, a rainbow-colored bar appears and streaks around in a curved path, along with more as the camera starts to dip. With the camera now passing through the space in between some of them, the streaks start to shine and become more opaque and more streaks come in from the left to fill in the gaps, along with the colors becoming a purple/blue gradient shade. Finally, the camera zooms out to reveal more of the shades and a silver ball, and finally, the new Globo logo on a white/grey gradient background as the bars begin to solidify a bit more into the familiar rainbow gradient. Compared to before, the shading has been drastically simplified to become more "cel-shaded" and the rainbow gradient is now made from "scanlines" rather than triangles, but the biggest difference is the screen. The screen shape is now design to remotely resemble the 16:9 aspect ratio, and the sphere is smaller as well.

Trivia: The logo was changed at this time due to the growing use of widescreen TVs in the country (as well as worldwide). The chrome texture is also designed to form some sort of "smile", according to Hans Donner.

Variant: A variant exists on the "voltamos já" and "estamos de volta" bumpers, in which a portion (depends on the commercial break) is seen with the light flashing twice.

Technique: CGI by Hans Donner and Roberto Shimose.

Audio: A futuristic tune with a woodwind finale, followed by the trademark Rede Globo jingle; no "plim-plim" is heard this time. Composed by Roger Henri.

Audio Variant: The variant has a calm two-note synth chord rising in volume, combined with a whoosh, and ending with the "plim-plim" (compared to the standard one). Originally, the chord was absent.

15th ID (April 13, 2009-April 25, 2010)

Visuals: On a space background, there is a yellow streak going, some streaks also join it, turning into a rainbow, then a globe appears and the streaks circle around the globe, forming the Rede Globo logo.

Variant: Starting on June 14, 2009, the silver balls flash two times. The "estamos de volta" has the flashing mirrored.

Technique: CGI by Hans Donner and Roberto Shimose.

Audio: Same as the 14th logo. Starting on June 14, 2009, the "plim-plim" is now heard after the trademark Rede Globo jingle from before, marking the first time that we hear the "plim-plim" since the 13th logo.

16th ID (April 26, 2010-April 1, 2012)

Visuals: On a rainbow background, a silver ball zooms out and as it does so, the background waves. Then, the ball zooms in and after that, the screen zooms out to reveal that the ball and the background are on a tube-like shape inside another silver ball. Finally, the silver balls flash two times.

Variant: A widescreen version exists, in which the logo is remastered to widescreen formats (including the text "HDTV" appeared at the end); a voiceover (Dirceu Rabelo) is heard saying: "No ar, mais um programa, em tecnologia HD.".

Technique: CGI by Hans Donner and Roberto Shimose.

Audio: Same as the June 2009 version of the 14th logo and the last logo. The widescreen version uses (right before the motif) the same voiceover.

17th ID (April 2-September 8, 2012)

Visuals: The screen zooms out from a shining ball (tinted black) with neon lights and dark stripes being reflected on it. It is revealed to be in a room with spirals (on both the ceiling and floor) as the ball zooms out and reveals a bright light. Neon lights run on the walls. Once the ball zooms out, it is reflected on another ball which zooms out and orbits a pillar with the stripes being sucked upward on it. Throughout these two segments, the background changes colors. The pillar is reflected on one of the two silver balls on the Rede Globo logo. Once the camera zooms out, the inside flashes twice.

Technique: CGI by Hans Donner and Roberto Shimose.

Audio: Same as the June 2009 version of the 14th logo and the last two logos (albeit without the voiceover from before).

Audio Trivia: After the trademark Rede Globo jingle, you can briefly hear the chord from the "voltamos já" and "estamos de volta" bumpers.

18th ID (September 9, 2012-April 5, 2014)

Visuals: Zooming out from color-changing rings is they are being reflected on a shining ball, which is ascending up a spiral with lights running up and down it. The background changes colors. As the ball ascends into a light ahead, another ball rises from the bottom of the screen as one of the outer lines of the spiral passes the screen. That ball turns into one of the two silver balls as the lines disappear and the camera zooms out. The background changes into white as the Rede Globo logo is revealed. Once everything is done, the inside flashes twice.

Variant: For HD programs starting on December 17, 2012, the logo was altered. Here, the animation plays in reverse and the Rede Globo logo's screentime is swapped. Also, four more balls fall down from the light and the fifth one comes and engulfs the camera.

Technique: CGI by Hans Donner and Roberto Shimose.

Audio: Same as the the June 2009 version of the 14th logo and the last three logos (like the last logo without the voiceover).

19th ID (April 6, 2014-April 2015)

Visuals: Over a black background is Rede Globo's print logos in blue, then, it zooms out to a rainbow gradient background, a light goes from bottom-right to top-left then there is the 2014-2021 Rede Globo logo. It flashes two times.


  • Similar to the 11th and 12th logos, two variants exist with the following Brazilian landmarks:
    • Corcovado in Rio de Janeiro, RJ
    • Neo Química Arena in São Paulo, SP
  • During the commercial breaks, the logo is shortened, which starts with the rainbow background zooming out.

Technique: CGI by Hans Donner and Roberto Shimose.

Audio: Similar to the last six logos, this time more powerful. Composed by Roger Henri.

20th ID (April 2015-November 30, 2021)

Visuals: Same as the shortened version of the previous logo, but it has brighter colors.

Variant: The Globo wordmark (set in ITC Avant Garde Bold) may be appear below.

Technique: CGI by Hans Donner and Roberto Shimose.

Audio: Same as the "voltamos já/estamos de volta" bumper music from the last six logos.

Availability: It was replaced with the TV Globo logo. Due to the removal of the intermission slides (alongside Globo's iconic four-note motif), this logo was only used during commercial breaks.

TV Globo (1965-1966)
Rede Globo
TV Globo
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