Swindon Viewpoint

From the Audiovisual Identity Database, the motion graphics museum


Background

Swindon Viewpoint (or simply Viewpoint) was founded on 11 September 1973, initially as an experiment community cable television. Its experimental phase would end in 1976 and the channel would be sold to Swindonians for £1, thus becoming Britain's first public-access television.

ID (1975-1985?)


Visuals: Six short, thick white lines with a thin border around them appear, three of them zooming in and the other three zooming out. The lines are all arranged and rotated to have a somewhat "triangular" appearance. Once the two sets of lines meet and stop zooming, six short angled lines fade in between the straight lines, forming a snowflake pattern. Afterwards, the company name in white zooms in from the center and places itself under the logo.

Variants:

  • The logo may be displayed in colour, where the background would be green and the logo would be orange.
  • There is a sped-up version.

Technique: Cel-animation.

Audio: A 21-note acoustic tune.

Audio Variant: The sped-up variant used the tail end of the jingle.

Availability: It would typically either precede or accompany a local program from the network during its air date.

Swindon Viewpoint
Swindon Cable
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