Draft:CTV National IDs

Background

The CTV Television Network is a Canadian television network owned by BCE Inc., that first went on the air on October 1, 1961.

1st Ident (October 1, 1961-1966)

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Visuals: A large stylized C with a curved rectangle in the middle is shown. In that rectangle are the letters "CTV".

Technique: None.

Audio: A male announcer says "(SHOW) is produced for the Canadian television network, CTV".

2nd Ident (1975-1985)

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Visuals: Multiple white lines are drawn in a reversed L shape as the logo (which consists of the shapes and a black curved-edge square) move downward to the centre along with the shapes. As it goes further into the center, the shapes spread out more and the corresponding letters CTV zoom in to their shapes.

Variants:

• A still version exists.
• An Olympic variant also exists, which consists of different shots of a mountain. As soon as we transition into the 3rd shot, the logo appears, starting from the circle, to the square, to the triangle to the corner shape leaving a trail behind, with all the first three shapes having their corresponding letters. The camera then zooms into the C as a cartoon rotating globe appears.

Technique: Scanimate.

Audio: A trumpet fanfare, or an announcer saying "This is the CTV Television Network."

3rd Ident (1985)

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Visuals: On a purple/lavender gradient background, the logo, which appears in 3D, zooms out from the bottom and turns to face towards the audience. Coming out of the shapes are its corresponding letters, which zoom out after the shape turns upward. A black box with the same grey corner shape zooms in as the camera pans downward to face that part of the shape almost immediately after the letters land on the shapes. Three lines in the company's colours are drawn on said shape during the panning.

Technique: Early CGI.

Audio: A jazz-esque tune with an announcer saying "This is the CTV television network".

4th Ident (1985-1988)

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Visuals: Against a brown background, the camera pans over a circle, square and triangle in that order with C, T and V placing themselves down in the respective shapes. As they do so, a low-opacity trailing is seen between the letter and shape in red, blue or green. At the same time, three lines, red, blue and green, slide down in a right diagonal shape as the shapes fill with any of the three colours before turning to face the screen.

Technique: CGI.

Audio: A synth orchestra fanfare, with a male announcer saying "This is the CTV television network". In its later days, a different synth horn fanfare was used.

5th Ident (1988-1990)

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Visuals: Over a sky background, three of the dashes from the last logo turn to face us as they zoom out, alongside the shapes and letters. Both the dashes and shapes have a mirror appearance before filling with colour as they zoom out. The text "the Choice of CANADIANS" in the company's colours also zoom out on the bottom right corner.

Variants:

• There is a variant without the byline. Said variant also has the shapes turning instead of just zooming out.
• An extended version exists.

Technique: Once again, CGI animation.

Audio: A trumpet rock fanfare with an announcer saying "This is the CTV television network" or "This is CTV".

6th Ident (1990-1992)

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Visuals: Over a black background, we see the shapes with lines across them and "Tuned in to You" in white. There are also white lines moving upward or downwards. The camera pans to the left as the text slides to the bottom and the shapes move to their respective positions. Once this is done, a "light" effect occurs as the letters appear on the shapes., eliminating the black lines. The white lines continue to shift at any vertical side.

Variant: There's a version that has a multiplying effect at the start.

Technique: Computer animation.

Audio: A chorus singing "Turn us on! Turn it up! CTV, we're tuned in to you!"

7th Ident (1992-1993)

Visuals: A circle, square and triangle are briefly being "drawn" over each other before the spreading out as various other shapes are formed and drawn. At the top, the CTV logo forms itself whilst the shapes at the bottom become three different rectangles: a large red rectangle with two small blue and green ones (the blue one being the smallest). The text "Tuned in", "TO" and "You" move into the red, blue and green rectangles, respectively.

Technique: 2D animation.

Audio: A chorus singing "CTV! We're tuned in to you!"

8th Ident (1993-1998)

Visuals: Not necessarily a single "logo" per se, but rather a collection of idents that all use unique graphics.

Variants:

• Morphing letters: In the company's colours, various "copies" of the letters are seen moving around and morphing before the shapes zoom out and turn to make the company logo. The curves from the start are seen rotating.
• Rectangles: Multiple parts of the logo are "scattered" across the rectangles as they move around to form the logo.
• Swirl: The logo, in which the letters/shapes are "merged" with rings around it, is seen spinning and rotating.
• Machine: A total of three extreme close-up shots of a machine is shown. The final shot shows the logo placed atop a wavy metallic circle as the camera pans to the right.
• Metal: The camera pans across what appears to be a wall of metal with light bouncing around it. The logo is "stamped" onto the metal one by one, changing the angle of the camera.

Technique: CGI.

Audio: Depends on the ID. All idents (with the exception of Swirl) have a male announcer saying "This is CTV".

• Morphing letters: .
• Rectangles: .
• Swirl: Two rapid drum hits, followed by a faint drumroll with a loud wind blowing sound overlapping it, ending with an additional drum hit.
• Machine: A light, uplifting fanfare.
• Metal: Starts with a faint metalling clang, followed by a deep rumble of a machine and three loud clangs that accompany the logo appearing.

9th Ident (September 21, 1998-August 29, 2011)

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Visuals: We start with a red ribbon covering the screen. It moves up to reveal a sunrise in a wheat field. The ribbon is then seen flowing through the field, surrounded by large reflective spheres. The spheres then show various CTV shows on them. We then move to a large cliff with an ocean below. This time there is a blue ribbon surrounded by cubes. The cubes then show news anchors. Then we go to the Canadian Rockies, where there is a green ribbon surrounded by cones. Sports athletes appear inside the cones. After this, all three ribbons come flying in, and cover the screen one by one. The sky changes from blue to orange as the ribbons come from the top of the screen. Finally, in the wheat field from earlier, the ribbons meet in the middle, forming the CTV logo. The ribbons flow behind the logo, and the text "CANADIAN TELEVISION" appear below.

Variants:

• A slightly truncated version exists without the shapes showing programming.
• There is an updated version where the entire logo is letterboxed, the content in the shapes are different, and "CANADIAN TELEVISION" appears in the bottom letterbox.
• There were teasers leading up to the launch of the new branding, with one of the locales featured, and the words "21 september" next to a CTV logo without text and the other two shapes being outlined.
• Sometimes, only the end result is shown, and the logo is slightly bigger. This would become the basis for the 1998 CTV Productions logo.
• Another short version exists, showing either the wheat field, cliffside, or the mountains, and then the ending logo.
• 2000: To commemorate the year 2000, a special bumper was created with a silver "2" and the CTV shapes without the text and the word "Celebrate" below.
• The ribbons can sometimes be seen around famous Canadian landmarks. At the end of these bumpers, the CTV logo with ribbons appears, with "CANADIAN TELEVISION" appearing in the bottom letterbox before 2001, and below the CTV logo with the Bell Globemedia byline on the bottom right starting in 2001.
  • Ship: The green ribbon and cones are seen around a ship at sea.
  • Castle in the Rockies: The red ribbon and spheres are seen around the Castle in the Rockies.
  • St. Joseph's Oratory: The red ribbon is seen around St. Joseph's Oratory.
  • Niagara Falls: The green ribbon is seen on top of Niagara Falls.
  • Centre Block: The blue ribbon and cubes are seen around the Centre Block on Parliament Hill.
  • CN Tower: The blue ribbon is seen around the CN Tower.
  • Vancouver: All three ribbons are seen around the skyline of Vancouver.
• In this bumper's later days, a warp speed/enhanced version exists starting from the three ribbons coming from the top. The words "CANADIAN TELEVISION" aren't seen.
• From April 1, 2011-August 28, 2011, the warp speed variant was seen with the Bell Media logo zooming out on a TV. The announcer says "CTV, a division of Bell Media."

Technique: Live action and CGI, created by Pittard Sullivan.

Audio: A synth choir with woodwinds that eventually leads into a D&B song with horns. It ends with a high synth choir note, with Lee Marshall saying "CTV: Canadian Television." and the sound of the ribbons flowing. The warp speed variant has the woodwinds from the 2004 CTV Productions logo.

10th Ident (September 1998-August 30, 2011)

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Visuals: This bumper mainly revolves around a celebrity from a CTV show on a red ribbon background interacting with the CTV logo in various ways.

Variants:

• Alias: TBA
• Ally McBeal: TBA
• The Associates: TBA
• Committed: Liz is seen sitting on an animated red sphere, while the rest of the family run by, causing the sphere to spin around, making the rest of the logo appear. Another variation has Bob who runs and jumps on Joe, who's sitting on an armchair.
• Criminal Minds: TBA
• CSI: Crime Scene Investigation: TBA
• Degrassi: The Next Generation: Charlotte Arnold
• The Drew Carey Show: TBA
• ER: TBA
• General Hospital: TBA
• Law & Order: Special Victims Unit: TBA
• Open Mike with Mike Bullard: TBA
• Philly: TBA
• Scrubs: TBA
• Talk Daily: Ben Mulroney
• Third Watch: TBA
• Weakest Link: Anne Robinson appears on a rising platform, saying "I will tell the whole world, you ARE the weakest link!"
• Who Wants to Be a Millionaire: This variation uses a white background and has Regis Philbin speaking.
• Whose Line Is It Anyway?: Wayne Brady is seen looking up, putting his hands up to guard himself as the red sphere falls down next to him. The rest of the logo fades in.
• A Christmas variation uses a red background with a Christmas horse reindeer.

Technique: A mix of live-action and CGI.

Audio: Depending on the variant, it usually ends with a six-note woodwind jingle.

11th Ident (August 29, 2011-September 23, 2018)

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Visuals: On a blue city background, a red ribbon appears from the right side of the screen and fills the sphere red. As it does so, the camera rapidly zooms out as the remainder of the logo forms with the ribbons flying outward.

Variants:

• Sometimes, the logo zooms out to reveal the Bell Media logo, with the CTV logo playing on a TV.
• For the signoffs, a still-shot version of this logo is used.

Technique: CGI animation.

Audio: A slightly altered version of the 2004 generic music, with Lee Marshall saying "CTV, a division of Bell Media."

12th Ident (September 23, 2018-)

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Visuals: The shapes rapidly zoom in from the left side of the screen as the letters draw themselves in their respective shapes.

Technique: 2D computer animation.

Audio: A quiet boom sound.