Bell Media

From the Audiovisual Identity Database, the motion graphics museum


Bell Media is a large Canadian broadcasting and television production company, a subsidiary of Bell Canada. The current entity derives from CTV's production arm and CTVglobemedia, whose assets Bell acquired on April 1, 2011. On March 16, 2012, Bell Media announced that Montreal-based Astral Media accepted a takeover bid for an estimated value at $3.38 billion. The deal was approved on June 27, 2013, and completed eight days later.

1st Logo (April 1, 2011-2013)

Visuals: There is a close-up view on a big blue "B" letter standing on a surface. Then the camera moves right and the name zooms out, reading "Bell Media". It also seems to cast a vague reflection on the floor.

Variant: This logo can also be seen on some station of the era. At the end of the ID for a network (for example, CTV, Much, or CTV News Network), the bumper would appear on a TV resting on top of the two Ls in "Bell".

Technique: CGI.

Audio: Same as the CTVglobemedia logo's theme.

Availability: Replaces the CTV logo on The Listener starting from mid-season two, Flashpoint, The Sanctuary, and newer episodes of Degrassi (TeenNick airings don't have that logo) until 2013. Also appears ön The L.A. Complex and the award-nominated short film Lay Them Straight.

2nd Logo (2013-)

Visuals: There is a close-up view of the "e" in the Bell logo forming as light flickers and shines through it on the white surface from before. The screen then cuts to a full view of the Bell Media logo from before as it finishes appearing and the light slowly dies, with just a small flash left below "Bell" as the screen zooms out. "ORIGINAL PRODUCTION" is below.

Technique: CGI.

Audio: A held-out synth note with slight whooshes as the light shines through that fades away at the end.

Audio Variant: Sometimes, it uses the previous logo's theme.

Availability: It appears on Masterchef Canada and seasons 13 and 14 of Degrassi: The Next Generation .

3rd Logo (2020?-)

Visuals: The camera moves across the Bell logo as it forms like the previous logo, albeit in 2D this time around. The "M" in "Media" can be seen on the right, but we soon fade to white and then to the Bell Media print logo zooming out to the top of the screen. "Studios" zooms out below it, and "ORIGINAL PROGRAMMING" fades in stacked at the very bottom, stretching out a bit.

Variant: An alternate variant exists with "Distribution" below the Bell Media logo. The logo is also still.

Technique: CGI.

Audio: Same as the previous logo. None for the still version.

Availability: This logo can be seen on Transplant and Holmes Family Effect.

CTV Productions
Astral Media
Bell Media
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