Nigerian Television Authority Programmes

From the Audiovisual Identity Database, the motion graphics museum


Background

The Nigerian Television Authority or NTA is a Nigerian government-owned and partly commercial broadcaster. Originally known as Nigerian Television (NTV), it was inaugurated in 1977 with a monopoly on national television broadcasting, after a takeover of regional television stations by military governmental authorities in 1976. After declining interest from the public in government-influenced programming, it lost its monopoly over television broadcasting in Nigeria in the 1990s. The NTA runs the largest television network in Nigeria with stations in several parts of the country. It is widely viewed as the "authentic voice" of the Nigerian government.



1st ID (1984-1991)

Visuals: On a black screen, a lime-blue-dark green background with the map of Nigeria trails in. Then the letters "N", "T" and "A" with "T" being on top of the red letters fly to their position letter-by-letter to form the NTA logo. As the Nigerian map and colored background fade out, the formed NTA logo moves up to make room for the text "NIGERIAN TELEVISION AUTHORITY", and "NATIONAL PROGRAMMES" below it.

Technique: Scanimation.

Audio: A rising drone noise when the Nigerian map trails in, followed by a synthesized piece throughout the logo.

Availability: Taken from shows produced by NTA at the time, such as The Bala Miller Show and The Village Headmaster.

2nd ID (1991-2001)

Visuals: On a blue background, pieces of the letters of the NTA logo spin in an eight-shaped direction, coming together to form the letters. After they come together, the letters zoom together to the center, with "Nigerian Television Authority' zooming in.

Technique: 2D computer animation.

Audio: A hip hop theme.

Availability: Taken from After the Storm and other shows produced by NTA at the time.

3rd ID (2001-Mid 2000s)

Visuals: The sequence starts off as a black background with a stock shine and a shiny floor. Then we see a red rectangle zooming out of the screen. It turns to reveal the NTA logo in 3D. Meanwhile, the 3D text in blue "PROGRAMMES" moves under the NTA logo and flips. The shine can be seen moving downwards.

Technique: CGI.

Audio: A drum beat with a whoosh, and a trumpet to end it off.

Availability: Taken from Delicate Matters and other shows produced by NTA.

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