Espreso TV

From the Audiovisual Identity Database, the motion graphics museum


ID (November 4, 2023-)

Visuals: The first sequence features a hand drawing a red heart with a small paintbrush over an upside-down, painted Ukrainian flag on a glass surface with red tiles scattered around. "УКРАЇНСьКИЙ ПОГЛЯД", in white, fades in and slides upwards letter by letter and flashes afterwards. Following this, sea green, white, and red tiles zoom out to merge in the centre of the screen while the shot crossfades to a sea green background with floating white dust particles and transparent, floating boxes. Alongside the forming tiles in the centre, creating a sea green box with a white "Е" crossed with a small, horizontal red bar, the number "10", with its lower right portion cropped off, zooms out alongside it. The elements zoom out "СПРЕСО" in white slides upwards letter by letter next to the "Е".

Technique: Live-action and flash animation.

Audio: A rhythmic percussions-driven soundtrack with a partial theming to tribal whistling and instruments.

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