Rai 1

From the Audiovisual Identity Database, the motion graphics museum


Rai Uno

1st Logo (1983-1985)

Visuals: On a black background, a blue ball flies in as an even bigger sky blue ball with a wireframe pattern flies into view. The ball then enters the bigger ball, flying through its yellow interior. A TV tube shape flips into view, with a black background with a white glow in the middle, and the text "RAIUNO", with "RAI" in blue and "UNO" in sky blue, flips in. The tube then fills the background and the ball fully disappears as the logo zooms out onto a blue gradient background and a sphere in the corner. A shadow slides out and the logo shines.

Variants:

  • A short version that was later introduced later in its usage starts with the ball outside of the bigger ball before fading to it entering the TV tube. The theme is the last few seconds of the normal theme.
  • An abridged version has the text zooming out as the middle of the background glows white. This has the last three notes from the Rai logo's theme at the time.

Technique: CGI developed by Studio ARA.

Audio: Same as the Rai logo at the time.

2nd Logo (1985-1988)

Visuals: On a light purple background, a blue ball is seen flying through some translucent tunnels, filling them with blue. The camera then zooms out of the tunnels and rotates upward to reveal the "RAIUNO" logo, along with a bunch of differently sized balls. The logo's shadow moves a bit.

Variant: An abridged version has the logo already formed, with a single ball flying over the logo.

Technique: CGI.

Audio: Same as the Rai logo at the time.

3rd ID (1988-1993)

Visuals: On a space background, there are two orange blocks with images of flowers in them and a blue ball. The blue ball moves towards the background as the camera rotates. The "RAIUNO" logo, now in silver flies down from the top orange block and moves to the center while the ball hides behind the "U".

Technique: CGI.

Audio: A reorchestrated synth version of the Rai theme.

4th ID (1993-1998)

Visuals: On a light blue background, a multicolored filmstrip slides in from the bottom. Later on, a blue sphere comes out of the back of the filmstrip before settling on its front side and the "RAIUNO" logo comes up. The logo freezes once it's fully formed.

Technique: CGI.

Audio: A ten-note theme played on a piano.

5th ID (1995-1998)

Visuals: On a sky blue background, there is a wall of crystal lines sliding in from the bottom. The word "UNO", made of glass, fades in as the RAI logo appears from the left side of the screen.

Technique: CGI.

Audio: Same as the previous logo, but only the last two notes are played.

6th ID (2000-2003)

Visuals: Over a white-blue background is the butterfly symbol zooming out, then the background turns blue while the words "Rai Uno" appear on the left and right sides of the butterfly symbol.

Variants:

  • There is variant with the word "pubblicità" appearing under the logo when the blue background appears. A male announcer also says "Pubblicità" when the text appears.
  • A longer variant exists. The Rai Uno logo is seen at the bottom-left corner on a blue background, then a white piece forms the butterfly symbol while the blue background disappears and the blue butterfly symbol zooming in out the right corner on the white-blue background.

Technique: CGI developed by Inarea.

Audio: A dramatic note, then a four-note theme. On the closing variant, it plays a guitar piece until the last part is the dramatic note.

7th ID (2003-2010)

Visuals: Over a blue background is the Rai Uno logo appearing. Then it rotates, turning into the word "Pubblicità" ("Advertisement" in Italian).

Variants:

  • When the advertisements are over, the logo just has the Rai Uno logo appearing.
  • There is a version where a male announcer says the word "Pubblicità".
  • During the 2006 Germany World Cup, a special bumper was made. Shortly after the logo appears, the Germany World Cup 2006 logo wipes in, replacing the Rai Uno logo. As it fades to "Pubblicità", white dots appear with a wave effect. The normal version doesn't have the white dots appear.
  • A Christmas variant exists since 2009, where it's the regular Rai logo but with a Christmas letter (with a Christmas tree, a present and a reindeer) moving to the left corner of the screen, as it stops, the card closes with a bow forming and the text behind it saying "Buone Feste" ("Happy Holidays" in Italian).

Technique: Like before, CGI developed by Inarea.

Audio: A seven-note theme.

Rai 1

1st Logo (2010-2016)


Visuals: On a cloudy background, there is a transparent box which reveals another box, then they rotate until they reveal "Rai" in white on a blue rectangle, and "1" in blue on a white square.

Variant: A variant with a different cloudy background exists.

Technique: CGI by Frame by Frame.

Audio: A ten-note piano theme, ending with the iconic four-note mnemonic jingle.

2nd Logo (2016-2017)

Visuals: Unknown.

Technique: 2D animation by Eloisa.

Audio: A piano theme that depends on the variant, but always ends with the four-note jingle.

3rd ID (2017-2019)

Visuals: Unknown.

Technique: CGI by Flopicco.

Audio: Unknown.

4th ID (2019-)

Visuals: Unknown.

Variant: Starting in 2021, a new set of idents were introduced, replacing the 2019 set of idents.

Technique: CGI by Alkanoids.

Audio: Unknown.

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