WaterTower Music

From the Audiovisual Identity Database, the motion graphics museum


Background

WaterTower Music Inc. (formerly New Line Records) is an American record label serving as the in-house music label run by entertainment company Warner Bros., ultimately owned by Warner Bros. Discovery. The name and logo are based on the iconic Warner Bros. water tower. The company was founded in 2000.

Logo (2010-2020)


Visuals: On a black background with a dark yellow vignette, there is a record on a turntable when its needle moves down. The yellow light starts to bright the background, and various golden musical symbols are flying around. The camera goes down, as it reveals the iconic Warner Bros. water tower (which has the golden "WB" letters with no shield on it) at Warner Bros. Studios in the dark evening with a sunset. The yellow/orange text "WATERTOWER MUSIC" zooms out to the tower.

Technique: CGI.

Audio: A cinematic-like orchestral music.

Availability: It is seen when the WaterTower Music app is started up.

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